Most Active Articles 2013-06-19T21:13:46.025-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:contextual-display-ad-targeting Gopal Pillai gpillai453 urn:com:businessweek:bx:article:15074455550126290119-70e881ff26f2238331117a7a5c01e2c6 2013-01-09T15:23:57.834-05:00

With the 2012 Presidential election next week, GigaOM published a piece written by Ori Eisen, Founder and Chief Innovation Officer at 41st Parameter on online voting. It’s an important issue and one that 41st Parameter is uniquely qualified to address. Why? Because we know more about device recognition than anyone and device recognition is one of the critical requirements for making online voting a reality.

With the 2012 Presidential election next week, GigaOM published a piece written by Ori Eisen, Founder and Chief Innovation Officer at 41st Parameter on online voting. It’s an important issue and one that 41st Parameter is uniquely qualified to address. Why? Because we know more about device recognition than anyone and device recognition is one of the critical requirements for making online voting a reality. http://blog.adtruth.com/online-voting-device-recognition-is-key/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:2465598025304588218-cd33450caf0eb6141e1b29a653b5a32c 2012-09-25T19:37:21.336-04:00

We’ve been thinking and talking about the economic issues around mobile for some time. There’s a huge opportunity that’s being limited by challenges – some technical and some structural – that may impact the ultimate value of the mobile marketplace. iMedia, one of the sources of information for the marketing community, recognizes challenges exist. They have posted a piece I wrote outlining the Seven Roadblocks Facing Mobile Marketers.

We’ve been thinking and talking about the economic issues around mobile for some time. There’s a huge opportunity that’s being limited by challenges – some technical and some structural – that may impact the ultimate value of the mobile marketplace. iMedia, one of the sources of information for the marketing community, recognizes challenges exist. They have posted a piece I wrote outlining the Seven Roadblocks Facing Mobile Marketers. http://blog.adtruth.com/the-mobile-marketing-industrys-ills/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:4120944528144977679-ca50c9319623be951d3b3fea3e8be6cf 2012-10-03T14:36:25.811-04:00

Today’s breaking news of the Apple UDID Leak is a extremely critical situation because UDID’s inherently create a direct and permanent connection between a device and a individual. This means that once UDID’s are leaked, potentially any information on or related to the device is compromised as well – this could include financial, personal and even real-time location data.

Today’s breaking news of the Apple UDID Leak is a extremely critical situation because UDID’s inherently create a direct and permanent connection between a device and a individual. This means that once UDID’s are leaked, potentially any information on or related to the device is compromised as well – this could include financial, personal and even real-time location data. http://blog.adtruth.com/leaked-not-your-toilet-or-the-kitchen-sink-but-you-might-want-to-check-your-personal-data/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:13503563379929019160-8cc9d1a1b68ad02db7d74923c3a66384 2012-10-03T14:38:06.349-04:00

The world may be turning mobile, but are marketers ready? While some are fully embracing the exciting new possibilities mobile brings, many are also daunted by the vast number of challenges the channel presents to marketers. In a recent survey, 48 percent of marketers cited “tracking and measurement’ as their greatest mobile advertising concern.

The world may be turning mobile, but are marketers ready? While some are fully embracing the exciting new possibilities mobile brings, many are also daunted by the vast number of challenges the channel presents to marketers. In a recent survey, 48 percent of marketers cited “tracking and measurement’ as their greatest mobile advertising concern. http://blog.adtruth.com/marketers-1-concern-mobile-tracking-and-measurement-way-beyond-cost-privacy-and-scaling/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:14172467297392769570-9f557acd8b3bc4d5b4edd6a44ea9415c 2012-10-03T14:23:58.512-04:00

An article earlier this week in GigaOM highlighted results from a TRUSTe survey showing that consumers are becoming more active when it comes to managing their online privacy. Unsurprisingly, the survey found that 94 percent of consumers consider online privacy important. And compared with data from 2011, the survey found an increase across the board in consumers taking steps to actively protect their privacy, such as manually and/or automatically deleting cookies and clearing caches or installing browser privacy add-ons (tracking protection lists, do not track, etc.)

An article earlier this week in GigaOM highlighted results from a TRUSTe survey showing that consumers are becoming more active when it comes to managing their online privacy. Unsurprisingly, the survey found that 94 percent of consumers consider online privacy important. And compared with data from 2011, the survey found an increase across the board in consumers taking steps to actively protect their privacy, such as manually and/or automatically deleting cookies and clearing caches or installing browser privacy add-ons (tracking protection lists, do not track, etc.) http://blog.adtruth.com/the-crumbling-cookie-need-for-transparency/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:515229800943541059-05a1a3e4812386df44ff4212870f8edf 2013-01-09T15:30:32.106-05:00

The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This is a huge issue for app developers and publishers. All major manufacturers are impacted and Google is not offering any solutions to the problem.

The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This is a huge issue for app developers and publishers. All major manufacturers are impacted and Google is not offering any solutions to the problem. http://blog.adtruth.com/the-danger-of-dependency/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:8636956217034643633-f0c3c2cfa62926681cebf8203674d42a 2012-09-25T19:55:46.491-04:00

According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message is the holy grail of digital marketing.

According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message is the holy grail of digital marketing. http://blog.adtruth.com/know-your-audience-know-their-device-serve-the-right-impression/ James Lamberti jlamberti147 1 1 0 0 urn:com:businessweek:bx:article:2201396689923381411-d0a27124369d20332a6738a71e0a95be 2012-10-03T14:34:30.504-04:00

We have known that the cookie has been crumbling for some time now, but an article in ClickZ this week written by Nathan Woodman, chief operating officer and co-founder of Digilant, further confirms that the cookie is reaching the point of obsolescence. Just when we thought the cookie deletion issue was at its worst, digital marketers are now feeling even greater pain as some cookies are seeing a shelf life of only 60 seconds, according to Jag Duggal in AdAge.

We have known that the cookie has been crumbling for some time now, but an article in ClickZ this week written by Nathan Woodman, chief operating officer and co-founder of Digilant, further confirms that the cookie is reaching the point of obsolescence. Just when we thought the cookie deletion issue was at its worst, digital marketers are now feeling even greater pain as some cookies are seeing a shelf life of only 60 seconds, according to Jag Duggal in AdAge. http://blog.adtruth.com/the-cookie-delete-is-leaving-them-obsolete/ James Lamberti jlamberti147 1 1 0 0 urn:com:businessweek:bx:article:10930377188232037095-678445a8a6c25f72a198e30d34f26252 2012-06-12T10:31:48.816-04:00

Today we heard the big, but not so surprising news, that Apple would be releasing a new privacy-assured identification system to replace UDID. Thank goodness. Now, after nearly a year of angst and distraction, the mobile advertising industry can move beyond iOS app tracking and into the use cases that will truly propel us to the next level. The idea that we, as an industry, can build real businesses in mobile advertising on the use case of app tracking case is proposterous. Everyone seem’s to understand that point and agree, but the frenzy over UDID kept action to a minimum. It’s a welcome relief to see the end in sight.

Today we heard the big, but not so surprising news, that Apple would be releasing a new privacy-assured identification system to replace UDID. Thank goodness. Now, after nearly a year of angst and distraction, the mobile advertising industry can move beyond iOS app tracking and into the use cases that will truly propel us to the next level. The idea that we, as an industry, can build real businesses in mobile advertising on the use case of app tracking case is proposterous. Everyone seem’s to understand that point and agree, but the frenzy over UDID kept action to a minimum. It’s a welcome relief to see the end in sight. http://blog.adtruth.com/?p=215 James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:7873705389460294654-d069c00655f5856b0bfa3eacc2d6a7c9 2013-01-23T16:44:25.927-05:00

In addition to advanced targeting abilities and video advertising opportunities, check out a few more reasons why you should consider advertising on the Google Display Network.

In addition to advanced targeting abilities and video advertising opportunities, check out a few more reasons why you should consider advertising on the Google Display Network. http://www.bkv.com/blog/comments/top-7-reasons-to-use-the-google-display-network Erin Ledford eledford936 4 3 0 1 urn:com:businessweek:bx:article:17420485477413427095-559d044ba3a0f7b4601c9eee41c91a62 2009-03-30T23:24:00.000-04:00

of operations at Euro RSCG Worldwide. Dentsu America is the fastest-growing agency in the U.S., according to Ad Age's 2008 Agency Report. Dana Hayes joined Travel Ad Network in the newly created position of chief revenue officer. Mr. Hayes comes to TAN

of operations at Euro RSCG Worldwide. Dentsu America is the fastest-growing agency in the U.S., according to Ad Age's 2008 Agency Report. Dana Hayes joined Travel Ad Network in the newly created position of chief revenue officer. Mr. Hayes comes to TAN http://c.moreover.com/click/here.pl?r1897234771&f=9791 26 26 0 0 urn:com:businessweek:bx:article:3643851524411644355-0779f09d8e0150d601117e2afeb8f4d6 2009-02-24T09:30:04.057-05:00

Keywords don't get to the true nature of most content Improve ROI by implementing semantics ad technology Get more out of your URL inventory and improve targeting Next in Websites Not a day goes by when we're not faced with the gloom of the economy...

Keywords don't get to the true nature of most content Improve ROI by implementing semantics ad technology Get more out of your URL inventory and improve targeting Next in Websites Not a day goes by when we're not faced with the gloom of the economy... http://www.imediaconnection.com/content/22138.asp Maria Breza mbreza054 9 8 1 0 urn:com:businessweek:bx:article:5888345925901110979-dddb71639e6d0e466507c2f80218d40a 2009-02-04T00:41:00.000-05:00

Banerjee, Angie Polanco Executive Summary (This is a document excerpt) As the economic recession starts to bite into advertising budgets, growth in online advertising will slow: European online ad spending will grow just 10% in 2009, down from 30% annual

Banerjee, Angie Polanco Executive Summary (This is a document excerpt) As the economic recession starts to bite into advertising budgets, growth in online advertising will slow: European online ad spending will grow just 10% in 2009, down from 30% annual http://c.moreover.com/click/here.pl?r1804303134&f=9791 20 20 0 0 urn:com:businessweek:bx:article:3289669192741484215-33f156b50443acb3d85e098bcbbc97cc 2009-09-23T20:25:38.088-04:00

"WASHINGTON — Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network."

"WASHINGTON — Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network." http://www.google.com/hostednews/afp/article/ALeqM5gPK5K-tLD_jXOBZQOcuWm2_w6oxw Jesse Kedy jkedy401 6 5 0 1 urn:com:businessweek:bx:article:3243088269871972811-531be47fa77d9b1637a4f0607f378cae 2008-11-18T14:50:49.160-05:00

As you know if you read this blog, either here or in an RSS feed, I'm a big supporter of President Obama. The post in the photo is praising Obama for putting his weekly address on YouTube. And if you click on the permanent link to the post, what you'll see is an ad for a group of right wing nutjobs called Citizens United, who are anti-Obama. Thanks Google, is that your idea of contextual advertising. It's definitely not mine.

As you know if you read this blog, either here or in an RSS feed, I'm a big supporter of President Obama. The post in the photo is praising Obama for putting his weekly address on YouTube. And if you click on the permanent link to the post, what you'll see is an ad for a group of right wing nutjobs called Citizens United, who are anti-Obama. Thanks Google, is that your idea of contextual advertising. It's definitely not mine. http://www.whatsnextblog.com/archives/2008/11/googles_idea_of_contextual_advertising_is_mighty_weird.asp Michelle Lockett mlockett714 13 13 0 0 urn:com:businessweek:bx:article:15207973762823058076-67c93f41092779083717181b924a9aea 2009-10-07T09:13:13.303-04:00

Peer2 has introduced a platform that pays members for spreading the word. The platform operates on the premise of peered marketing. Consumers become the marketers, and in exchange, earn points redeemable for merchandise.

Peer2 has introduced a platform that pays members for spreading the word. The platform operates on the premise of peered marketing. Consumers become the marketers, and in exchange, earn points redeemable for merchandise. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114770 Jesse Kedy jkedy401 5 4 0 1 urn:com:businessweek:bx:article:2312442035795273286-e7428af044bf3015f0e1777a05725074 2008-08-05T11:49:00.000-04:00

Yahoo has partnered with LucidMedia to bring contextual display ad targeting capabilities to the company's RightMedia ad exchange.

Yahoo has partnered with LucidMedia to bring contextual display ad targeting capabilities to the company's RightMedia ad exchange. http://feeds.searchengineland.com/~r/searchengineland/~3/356435602/080805-104950.php 14 13 1 0 urn:com:businessweek:bx:article:2042984819276042247-64790259e7a31b536becd8960a28df49 2008-10-17T15:03:37.650-04:00

There is a growing debate over the viability of consumer generated media (or user generated content) as a venue for marketers to engage in serious consumer branding. The problem stems from the idea that the context of brand messaging is as important...

There is a growing debate over the viability of consumer generated media (or user generated content) as a venue for marketers to engage in serious consumer branding. The problem stems from the idea that the context of brand messaging is as important... http://blog.futurelab.net/2006/02/cgm_the_false_paradox_of_conte.html Bob Teree rteree075 7 6 1 0 urn:com:businessweek:bx:article:6592421607706848048-d75b28aadfce947134ec6d074d4478ed 2008-10-20T09:37:18.162-04:00

NEW YORK If there's been a "killer app" of Web advertising to date, it's search. Targeting is near perfect, thanks to consumers directly expressing their intent. The auction system has proven an incredibly efficient way to match supply and demand.

NEW YORK If there's been a "killer app" of Web advertising to date, it's search. Targeting is near perfect, thanks to consumers directly expressing their intent. The auction system has proven an incredibly efficient way to match supply and demand. http://www.adweek.com/aw/content_display/news/digital/e3i5c4d8ac24396d86e1a5f0182c9f518fb Maria Breza mbreza054 4 3 1 0 urn:com:businessweek:bx:article:4551665129314678474-4e6b88073e9c4a9d98ddae737c41a502 2008-10-17T09:26:08.275-04:00

MySpace’s hyping up its expanded self-serve ad service like the second coming of, well, Google AdWords. After being in test for almost a year, the company is launching its MySpace MyAds product in open beta tonight. The social network has been using what it calls hypertargeting to allow its brand advertisers capability to micro-target users with ads. But this expanded MyAds platform will allow anyone to create an account, choose from among 1100 niche categories, upload/choose creatives and start an ad campaign, targeting the 76 million U.S. MySpace users. This is a display ad system, unlike Google’s text based ad system (at least on its own site), but like Google and others, is a CPC system. Also, like Google, it has build an analytics tool for the self-serve users...from the screenshot I saw, it does look a lot like Google Analytics. It hypertargeting service allows advertisers to target ads based on the interest that MySpace users display on their profile pages. The new MyAds service allows targeting parameters such as age, sex, geographical location, combining it with user interest categories including specific keywords within each category. For example, within the ‘videogame’ enthusiast category, a further targeting keyword or phrase might include ‘Call of Duty 5’ if relevant to an advertiser’s campaign, the company explains. The company says all inventory on the site is open to self serve, with the only exception being the MySpace homepage, which of course brings in the big dough, as much as $1 million a day. It also recently relaunched the site and homepage. At a time when the display ad market is slowing down, self serve or otherwise, will this help make up for the shortfall that’s likely to happen this year and next for MySpace? MySpace thinks this is going to add some more incremental millions to its revenues for the year. Then there’s the argument of whether contextual targeted ads would work any better on MySpace (and indeed any social network) than, say, Google. For now, at least they’re likely to be cheaper on MySpace, that’s for sure. Meanwhile, the Google-MySpace $900 million ad deal is until 2010, and keep in mind that is a contextual text ad only deal.

MySpace’s hyping up its expanded self-serve ad service like the second coming of, well, Google AdWords. After being in test for almost a year, the company is launching its MySpace MyAds product in open beta tonight. The social network has been using what it calls hypertargeting to allow its brand advertisers capability to micro-target users with ads. But this expanded MyAds platform will allow anyone to create an account, choose from among 1100 niche categories, upload/choose creatives and start an ad campaign, targeting the 76 million U.S. MySpace users. This is a display ad system, unlike Google’s text based ad system (at least on its own site), but like Google and others, is a CPC system. Also, like Google, it has build an analytics tool for the self-serve users...from the screenshot I saw, it does look a lot like Google Analytics. It hypertargeting service allows advertisers to target ads based on the interest that MySpace users display on their profile pages. The new MyAds service allows targeting parameters such as age, sex, geographical location, combining it with user interest categories including specific keywords within each category. For example, within the ‘videogame’ enthusiast category, a further targeting keyword or phrase might include ‘Call of Duty 5’ if relevant to an advertiser’s campaign, the company explains. The company says all inventory on the site is open to self serve, with the only exception being the MySpace homepage, which of course brings in the big dough, as much as $1 million a day. It also recently relaunched the site and homepage. At a time when the display ad market is slowing down, self serve or otherwise, will this help make up for the shortfall that’s likely to happen this year and next for MySpace? MySpace thinks this is going to add some more incremental millions to its revenues for the year. Then there’s the argument of whether contextual targeted ads would work any better on MySpace (and indeed any social network) than, say, Google. For now, at least they’re likely to be cheaper on MySpace, that’s for sure. Meanwhile, the Google-MySpace $900 million ad deal is until 2010, and keep in mind that is a contextual text ad only deal. http://www.paidcontent.org/entry/419-myspace-expands-self-serve-ad-service/ Gopal Pillai gpillai453 4 3 1 0 urn:com:businessweek:bx:article:10814815932138267085-fe411c4bc1e74cdb0bcbfcc29307bdb0 2008-12-09T09:27:42.600-05:00

Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing. Take a look at some of the ways to use this strategy to create more effective, revenue-generating ads. The relationship between online search and...

Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing. Take a look at some of the ways to use this strategy to create more effective, revenue-generating ads. The relationship between online search and... http://www.imediaconnection.com/content/21333.asp Maria Breza mbreza054 7 7 0 0 urn:com:businessweek:bx:article:3409475675222685267-0ad6050aa9115116e6f8badb8b0813e1 2009-10-01T09:24:45.462-04:00

Digital ad spending will reach 17% of total U.S. ad spending in 2010, according to a new forecast from WPP Group's investment arm GroupM. That is up from 15.4% this year and 13.9% in 2008.

Digital ad spending will reach 17% of total U.S. ad spending in 2010, according to a new forecast from WPP Group's investment arm GroupM. That is up from 15.4% this year and 13.9% in 2008. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114595 Jesse Kedy jkedy401 2 1 0 1 urn:com:businessweek:bx:article:3409475675207199404-6aa9c97a991ab45d55740ccaeb0f1b2e 2009-10-01T09:16:36.093-04:00

Society has bought into the idea that young people don't care about privacy in the digital world. But a study released Wednesday by professors at the University of California, Berkeley and the University of Pennsylvania suggests that myth just isn't true.

Society has bought into the idea that young people don't care about privacy in the digital world. But a study released Wednesday by professors at the University of California, Berkeley and the University of Pennsylvania suggests that myth just isn't true. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114594 Jesse Kedy jkedy401 2 1 0 1 urn:com:businessweek:bx:article:4156793933745550314-a11de7688feaf9d79a69264c943b4412 2009-09-25T16:43:24.511-04:00

A group of digital heavyweights from Web giants including AOL, Facebook and Google touted their latest efforts to convince marketers that online advertising in addition to search really works during a panel discussion Thursday at the Paley Center.

A group of digital heavyweights from Web giants including AOL, Facebook and Google touted their latest efforts to convince marketers that online advertising in addition to search really works during a panel discussion Thursday at the Paley Center. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114255 Jesse Kedy jkedy401 3 1 0 2 urn:com:businessweek:bx:article:10383629120635464646-10e9ed85df6c98c413fab7b344ff813b 2009-08-29T23:57:27.772-04:00

Contextual advertising is the technology first utilized by Google AdSense to "magically" match up the ads that appear on a computer with the terms that are searched. It's based on complicated algorithms that have changed the game of online...

Contextual advertising is the technology first utilized by Google AdSense to "magically" match up the ads that appear on a computer with the terms that are searched. It's based on complicated algorithms that have changed the game of online... http://www.urlesque.com/2009/08/28/10-awesome-contextual-ad-fails-photos/ Steve Bobrov sbobrov064 7 7 0 0