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CONVERSATIONAL CAPITAL

Conversational capital is term coined by Bertrand Cesvet, Eric Alper, Tony Babinski in their book of the same name. It refers to the use of word-of-mouth as a sort of conversational currency. This topic covers the latest news on conversation capital, including the methods and means of turning online conversations into currency.

Conversational Capital is part of Business Exchange, suggested by Jay Deragon. This topic contains 221 news and 188 blog items. Read updated news, blogs, and resources about Conversational Capital. Find user-submitted articles and reactions on Conversational Capital from like-minded professionals.

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The most active stories in this topic based on user activity.

Effective Conversational Marketingmore

A few years ago I published a white paper on “Effective Conversational Marketing” and it is still relevant today as my...

Euro/USD Rose on April 24th 2012more

The Euro/USD edged up on the second day of the week; several other currencies including the GBP and Canadian dollar...

Emotionally Engaging Your Online Readersmore

Content is King. Your words influence your readers and cause them to take some particular action. The action is...

Recommended Posts for the Week - March 19thmore

During last week there were many financial reports and events that may have affected the financial markets one of the...

Euro to US Dollar Daily Analysis 5th Marchmore

The Euro/USD continued its decline as it fell during the past three consecutive days. There are several items on...

Socializing Your Brand - A Brand's Guide to Sociabilitymore

Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand...

EURO- USD increased and AUD to US dollar exchange rate Rose October 6more

The EURO/USD continued its slow climb and slightly inclined yesterday after the ECB announced it will keep its interest...

Euro/USD and AUD- USD rose September 26more

The USD continued yesterday to depreciate against major currencies, as it did in the past couple of days.

Weekly forecast forex market 26-30 Septembermore

Following the high volatility in the forex markets during the second part of last week with the FOMC stimulus plan,...

Euro to US dollar conversion rate and AUD- USD plummeted September 22more

The USD continued to sharply appreciate against major currencies following the FOMC decision to purchase $400 billion...

Social Media Age Demographics for Facebook and Twittermore

In researching how different age groups interact online, this infographic explains users demographics for two of the...

The Guru Strategy Will Failmore

Who could say that quality wasn't important? No one. Yet not one really understood what it took to create lasting...

The Human Infrastructure Gamemore

This post describes a baseline game scenario for Social Flights. Human infrastructure managing game data may eliminate...

CYB: What Ails the Yuan ETF?more

The WisdomTree Dreyfus Chinese Yuan Fund ETF (CYB) is a currency ETF that uses non-deliverable forward contracts to...

YouTube - Social Capitalism; The Value Gamemore

This is part 2 in the series on Social Capitalism which describes a new class of business methods that will arise from...

Social Media Plans Are Uselessmore

disruptive and chaotic change is not predictable thus trying to plan for it specifically is a waste of time and...

The Gamification of Air Travelmore

This article introduces the idea that travelers are gamed by the airline industry and introduces the idea that a...

When Everyone has a Coupon, they will innovatemore

It is extremely important to recognize that, for better or for worse, Discount Coupons can have an extraordinary...

Facebook vs Google – Who Is Calling The Kettle Black?more

The unholy assumption is that Facebook and Google are the only games in town. The enemy of both may be just around the...

The Social Business Canvas |more

The new social business canvas is unfolding before our eyes. To see it take the blinders off and look through the lens...

How To Use Data Correctlymore

This article makes the distinction between proper use of data and improper use of data. When playing a game, people...

The Value Game Cracks the Monetization Paradoxmore

The Ingenesist Project is deploying several more applications of The Value Game. Our next venture is to develop...

The Business of Street Painting Art: Street Painting Festivals, Sponso...more

Innovative Street Painting Group, Inc. is pleased to announce that we are moving forward with providing new and...

Lead By Getting Out of The Waymore

By giving people power and observing what they do with it, a leader can learn a great deal about available...

Crowdsourcing The Brokerage House Creates Social Valuemore

The Value Game is a new class of business methods that disaggregates the broker/advertising model by increasing...

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