accountThere has been lots of debate about the ROI from social media. As discussed previously the debate reflects old...
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CONVERSATIONAL CAPITAL
Conversational capital is term coined by Bertrand Cesvet, Eric Alper, Tony Babinski in their book of the same name. It refers to the use of word-of-mouth as a sort of conversational currency. This topic covers the latest news on conversation capital, including the methods and means of turning online conversations into currency.
Conversational Capital is part of Business Exchange, suggested by
Jay Deragon.
This topic contains
61 news
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183 blog
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Read updated news, blogs, and resources about Conversational Capital. Find user-submitted articles and reactions on Conversational Capital from
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The most active stories in this topic based on user activity.
No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of...
The internet and social technology has turned the publishing industry upside down and inside out. We’ve seen 24 of the...
Money does not represent gold, solver, or oil. Money represents human productivity – yours and mine. Goldman Sachs is...
In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and...
I started examining the phenomena of social technology in 2006 and have watched it shift through different phases.
Marketers act as though we are all cattle waiting to be herded into a transaction. It seems as though the prevailing...
One of my favorite aggregation sites is Business Week Exchange. To me BX represents a knowledge inventory.
McGraw-Hill recently decided to sell Business Week. The buyer is Bloomberg LP but the future of Business Week is in...
There is a lot of buzz about online social media and organizations are jumping in to ride the wave hoping to get...
Business as usual no longer applies anymore. In case you haven’t noticed every market segment of our economy is in a...
Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot...
Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds...
The impact of social technology on business as usual is and will continue to be profound. Profound in that social...
As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily. I see what is gorged...
I received the following message from a connection through Linkedin. Hello, My latest position at an ad agency came to...
How may times have you been asked “Can you explain social media to us?“ Then you have to think about how to explain the...
Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all...
Social technology is being devalued by labels and sophomoric uses being applied by most of today’s users.
The issues of social media and how to use it is usually ambiguous, often confusing, and sometimes baffling to business...
Fixing your organizations “connectivity” to your internal and external market requires you to ask the same questions...
It seems that every firm I meet with says they understand social media and don’t need any help. My response is...
Use of social media will continue to cause problems for businesses. The initial problem is trying to control it.
Conversations come in many forms. Whether 140 characters, a long article, a skype chat or a phone call conversations...
Social media doesn’t come with directions. Instead it is a never ending process of learning what, where, when, who, how...
Top Sources: Conversational Capital
- relationship-economy.com
- ftpress.com
- Innovation Economics
- CNBC
- Financial Times
- ingenesist.com
- relationship-economy.com
- Softpedia News - Global
- Wired Top Stories
- Yahoo! Finance: AAPL News
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