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CONVERSATIONAL CAPITAL
Conversational capital is term coined by Bertrand Cesvet, Eric Alper, Tony Babinski in their book of the same name. It refers to the use of word-of-mouth as a sort of conversational currency. This topic covers the latest news on conversation capital, including the methods and means of turning online conversations into currency.
Conversational Capital is part of Business Exchange, suggested by
Jay Deragon.
This topic contains
225 news
and
188 blog
items.
Read updated news, blogs, and resources about Conversational Capital. Find user-submitted articles and reactions on Conversational Capital from
like-minded professionals.
News
Recent news on this topic.
Hiring managers, recruiters and HR departments use more than just your resume to find and learn about candidates.
The marketplace reveals behavior, intent and related methods of who are producers vs. those who are conductors.
With more and more people conversing on the web marketers are trying to create ways in which to sell our conversations.
On the fringes of conversations lies innovation. Innovation is what changes dynamics, markets and human behavior.
An important element of individual and organizational ability to build productive market relations is the possession of...
Some people think social media is over hyped and not worth the time and effort. Others say it is a fad and will go away...
A business associate came up with a new idea that has the potential of providing real value to the marketplace.
The world of marketing is learning that old models, old mindsets and the intents of marketing are changing.
When it comes to air travel today, no one enjoys it. Recently I had to be in New York City. My meeting was scheduled...
The word sense-ability implies an acute perception of or responsiveness toward something of vital importance.
I am a terrible passenger. If people don’t drive like I do well the ride becomes irritating. I like driving and have my...
It dawned on me that if you really care about fulfilling market intentions then your media must reflect a caring...
While brands are using social the majority of them do not understand that being social has to match up with using it.
Everyone is trying to figure out how to drive revenue, brand equity, market awareness and all related goals using...
What’s your Online Reputation? Do you manage it? Or does someone else manage what internet searches say about you?...
A meteor is something in the far distance streaming through the galaxies. From Wikipedia: A meteoroid is a sand- to...
As 2010 begins a new year it seems that the marketplace is consumed with measuring the return on investment from social...
Everywhere we turn those who proclaim to understand social media are talking about measurement and ROI from social...
Everyone is discussing how markets can better engage buyers. Hell bent on this intent we see brands and merchants...
Life is shaped by rules. Some we can deal with others we resist. Some rules are designed to benefit us and others are...
Social media changed how buyers and sellers communicated in 2009. The change in communications made us think about the...
When we encounter people and organizations the initial experience speaks volumes to their purpose. Our first experience...
You don’t stand a chance. Social Influence Marketing (SIM) is becoming more sophisticated at finding you in your social...
A reader sent me a message indicating that some of my post are not very diplomatic. Hmm…so I thought about the comment...
Top Sources: Conversational Capital
- relationship-economy.com
- ingenesist.com
- CNBC
- Financial Times
- BusinessWeek
- SeekingAlpha.com
- Advertising Age
- starmoncler.com
- youtube.com
- fastcompany.com
