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CONVERSATIONAL CAPITAL
Conversational capital is term coined by Bertrand Cesvet, Eric Alper, Tony Babinski in their book of the same name. It refers to the use of word-of-mouth as a sort of conversational currency. This topic covers the latest news on conversation capital, including the methods and means of turning online conversations into currency.
Conversational Capital is part of Business Exchange, suggested by
Jay Deragon.
This topic contains
225 news
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188 blog
items.
Read updated news, blogs, and resources about Conversational Capital. Find user-submitted articles and reactions on Conversational Capital from
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News
Recent news on this topic.
The value of using social media for business purposes is a never ending pursuit of old markets trying to adjust to a...
Everyone everywhere is selling “social media” products and services. I often wonder which part of social media are they...
At the end of every year it seems everyone has a prediction of what is to come next year. Trends can lead one to...
As a management consultant I have been inside numerous organizations helping them work on improvement agendas.
Markets represent consumption. If “consumption” changes then it is logical to assume that the marketplace is changing.
I’ve been thinking about the “functions” of social media. The concept of a function is a mathematical term which...
Politicians speak positions on issues based on what is expedient to them at any moment in time. Just recently we heard...
Learning about how to use social media depends on the reference point and knowledge the learning is grounded in.
Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it...
It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories about social...
Sometimes we wonder why people don’t understand what we are saying. Lots of time people wonder what are we saying.
This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular...
Think about how markets have operated in the past. Markets have assumed that buyers can be “pulled” into a transaction...
No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of...
Money does not represent gold, solver, or oil. Money represents human productivity – yours and mine. Goldman Sachs is...
In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and...
McGraw-Hill recently decided to sell Business Week. The buyer is Bloomberg LP but the future of Business Week is in...
There is a lot of buzz about online social media and organizations are jumping in to ride the wave hoping to get...
and began working for a research facility in the war effort. Overseas, hatching escape plots was the primary...
As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily. I see what is gorged...
Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all...
Everyone seems to be asking a lot of questions about social media. Subsequently everyone has an opinion as to the...
The word irrelevant reflects no connection to a person, place or thing. Dictionary.com defines it as not relevant; not...
As we said in a post titled “Again, What Is Social Media?” the basis of all this social stuff is in fact communication.
Top Sources: Conversational Capital
- relationship-economy.com
- ingenesist.com
- CNBC
- Financial Times
- BusinessWeek
- SeekingAlpha.com
- Advertising Age
- starmoncler.com
- youtube.com
- fastcompany.com
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