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CONVERSATIONAL CAPITAL

Conversational capital is term coined by Bertrand Cesvet, Eric Alper, Tony Babinski in their book of the same name. It refers to the use of word-of-mouth as a sort of conversational currency. This topic covers the latest news on conversation capital, including the methods and means of turning online conversations into currency.

Conversational Capital is part of Business Exchange, suggested by Jay Deragon. This topic contains 221 news and 188 blog items. Read updated news, blogs, and resources about Conversational Capital. Find user-submitted articles and reactions on Conversational Capital from like-minded professionals.

News

Recent news on this topic.

Pressured For Results? | The Relationship Economy......more

Every CEO, investor and analyst want one thing, results! Without results nothing can be justified as worthy of further...

How Digital Marketing Can Help Reinvent Direct Marketingmore

gave Kodak the opportunity to remind customers about the benefits of the Kodak Gallery. Many have called pass-along...

Has The "System" Reversed? | The Relationship Economy......more

Business models have shifted over time. Each time models shift the practice and processes of management have to shift...

What Do You "Feed" The Market? | The Relationship Economy......more

The term feed has several meanings including: To provide for consumption, utilization, or operation: b.

Are You A Twit? | The Relationship Economy......more

With everyone jumping into Twitter some are labeled a “Twit“. How would you feel about being called a “Twit“? According...

A Conversation Library? | The Relationship Economy......more

Six Sigma is a business management strategy, initially implemented by Motorola as a development of early quality...

How Social Is Your Media: Part 2more

I recently gave a presentation about social media to a national non-profit organization. In preparation for the...

Your Community: Part of the Problem or Part of the Solution?.more

A community is a group of people with shared interests sharing a common environment. In human communities, common...

2009: The Year Social Media Creates Violent Disruptionmore

We started 2009 with a new President who leveraged social media to influence the electorate. Don’t believe it, read...

Old Message In A New Bottle? | The Relationship Economy......more

When I was a child I put a message into a bottle and threw it in the ocean. Then I wondered who would eventually get...

Management Shock 2.0 | The Relationship Economy......more

When you move to a new place, you are likely to experience a certain degree of culture shock. Though it can be very...

Internet Contributes $300 Bil. to U.S. Economy, Has Created 3.1 Mil. U...more

“This study underscores that the Internet ecosystem is generating an increasing level of economic activity in every...

Time To Change The Business Model?more

The economy is changing. Markets are changing. Technology is fueling rapid changes in communications. Communications is...

Which Conversations Get The Most Support?more

The word support implies to uphold, back, advocate, champion. These verbs mean to give aid or encouragement to a person...

Is Business A Prison Of Ideas? | The Relationship Economy......more

In my old consulting days we used to assess an organizations performance relative to customer and employee relations.

Treating the consequences, not the symptoms?more

Problems and opportunities are moving very fast. Problems are often so complex and so integrated across the globe that...

The 10 Commandments of Social Media | Digital Media Divamore

As an author of The Social Media Bible, I am often asked, "What do I need to do engage my company, my products,...

What Is The NPV Of Social Media?more

Businesses measure a lot of things in order to determine if their actions justify the cost. In the world of accounting...

Social Currency: Facebook's Upcoming Credit Systemmore

causes by giving credits. (We'll have to see if people like the idea of rewarding friends with virtual currency).

Negative interest rates: when are they coming to a central bank near y...more

Willem H. (2007), “Is Numérairology the Future of Monetary Economics? Unbundling numéraire and medium of exchange...

The ID which has been used to access this Moreover Technologies link i...more

Extract not available.

Top Sources: Conversational Capital

  • relationship-economy.com
  • ingenesist.com
  • CNBC
  • Financial Times
  • BusinessWeek
  • SeekingAlpha.com
  • Advertising Age
  • starmoncler.com
  • youtube.com
  • fastcompany.com

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