accountThe economy is changing. Markets are changing. Technology is fueling rapid changes in communications. Communications is...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
CONVERSATIONAL CAPITAL
Conversational capital is term coined by Bertrand Cesvet, Eric Alper, Tony Babinski in their book of the same name. It refers to the use of word-of-mouth as a sort of conversational currency. This topic covers the latest news on conversation capital, including the methods and means of turning online conversations into currency.
Conversational Capital is part of Business Exchange, suggested by
Jay Deragon.
This topic contains
225 news
and
188 blog
items.
Read updated news, blogs, and resources about Conversational Capital. Find user-submitted articles and reactions on Conversational Capital from
like-minded professionals.
Most Active
The most active stories in this topic based on user activity.
When we encounter people and organizations the initial experience speaks volumes to their purpose. Our first experience...
Businesses measure a lot of things in order to determine if their actions justify the cost. In the world of accounting...
Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all...
As an author of The Social Media Bible, I am often asked, "What do I need to do engage my company, my products,...
You don’t stand a chance. Social Influence Marketing (SIM) is becoming more sophisticated at finding you in your social...
A reader sent me a message indicating that some of my post are not very diplomatic. Hmm…so I thought about the comment...
The value of using social media for business purposes is a never ending pursuit of old markets trying to adjust to a...
Everyone everywhere is selling “social media” products and services. I often wonder which part of social media are they...
At the end of every year it seems everyone has a prediction of what is to come next year. Trends can lead one to...
As a management consultant I have been inside numerous organizations helping them work on improvement agendas.
Sometimes we wonder why people don’t understand what we are saying. Lots of time people wonder what are we saying.
Traditional media attempts to control messages so they can influence an audience to believe their bias.
This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular...
Think about how markets have operated in the past. Markets have assumed that buyers can be “pulled” into a transaction...
This is post number 1,000 for this blog. That equals over 500,000 words discussing many topics but all central to the...
The recent Google quandary involving that most unfortunate rendering of Mrs. Obama led to many interesting articles...
Strategy is about having a road map to reach strategic objectives. Social strategies is about how to ensure your...
Historically strategies have been developed based on assumption made about how the markets respond and to what.
There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old...
No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of...
Money does not represent gold, solver, or oil. Money represents human productivity – yours and mine. Goldman Sachs is...
In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and...
I started examining the phenomena of social technology in 2006 and have watched it shift through different phases.
Marketers act as though we are all cattle waiting to be herded into a transaction. It seems as though the prevailing...
Top Sources: Conversational Capital
- relationship-economy.com
- relationship-economy.com
- Innovation Economics
- ftpress.com
- ingenesist.com
- The Relationship Economy......
- CNBC
- Financial Times
- Softpedia News - Global
- Wired Top Stories
Post a Job
Jobs in this Topic
Implementation Services Data Conversion Manager (Can be virtual)
Aon Hewitt
|
Atlanta, GA
Posted: Jul 9