accountWhile everyone seems to be rushing into using social media for whatever purpose the constant question people ask is...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
CONVERSATIONAL CAPITAL
Conversational capital is term coined by Bertrand Cesvet, Eric Alper, Tony Babinski in their book of the same name. It refers to the use of word-of-mouth as a sort of conversational currency. This topic covers the latest news on conversation capital, including the methods and means of turning online conversations into currency.
Conversational Capital is part of Business Exchange, suggested by
Jay Deragon.
This topic contains
225 news
and
188 blog
items.
Read updated news, blogs, and resources about Conversational Capital. Find user-submitted articles and reactions on Conversational Capital from
like-minded professionals.
Most Active
The most active stories in this topic based on user activity.
Staying ahead begins by changing our thinking which in the end will fuel the innovation that changes markets, crowds...
The Hong Kong Monetary Authority said local stock and property prices may be driven higher once China allows the yuan...
our “risk based” capital structure accounts only for the observed randomness of individual human nature rather than...
Social Media has become another casualty of the broken financial system where people fight for artificial scarcity.
Having been in ‘classical marketing’ (ie. brand management’) and every area of traditional marketing with the CPG world...
Everyone seems to be concerned about economic conditions. Traditional media talks about it on every broadcast and...
Learning is acquiring new knowledge, behaviors, skills, values, preferences or understanding, and may involve...
By studying the activities of category-defining brands2 such as Cirque du Soleil, Apple, adidas, Red Bull, IKEA, method...
Most applications of game theory are controlled from in-house or deployed against a competitive landscape.
The Social Value Index compares the cost/benefit of the non-integrated advertising model with the cost/benefit of the...
Great leaders with superb strategies will fail unless management changes its nature, role and value it adds to the...
Yesterday my Google Alert file contained an article header which caught my attention. The article originated from...
You have to believe in people before you can expect people to believe in you. No strategy can be successful unless it...
In an article on SmartBlog titled Making the case with Valeria Maltoni By Mary Ellen Slayter ask: At what level in an...
Everywhere we turn those who proclaim to understand social media are talking about measurement and ROI from social...
Let the gurus use information to feed themselves or the few who create new knowledge to feed many who in turn create...
This video introduces the generalized algorithm that will ultimately control the value game. This video identifies...
People and businesses look at social media as a means to an end. Everyone has a different end but the final outcomes...
Besides answering the “What and How” of social media many business leaders are still at the fundamental stage of asking...
It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories about social...
The power of social technology, properly used, is in the reduction of spread.
It does not take much wisdom to understand why some conversations are considered pearls of wisdom and others are not.
Who needs more friends or messages that are not useful? Time & productivity are wasted when spent on useless...
The word awareness means the ability to perceive, to feel, or to be conscious of events, objects or patterns, which...
Top Sources: Conversational Capital
- relationship-economy.com
- relationship-economy.com
- Innovation Economics
- ftpress.com
- ingenesist.com
- The Relationship Economy......
- CNBC
- Financial Times
- Softpedia News - Global
- Wired Top Stories
Post a Job
Jobs in this Topic
Implementation Services Data Conversion Manager (Can be virtual)
Aon Hewitt
|
Atlanta, GA
Posted: Jul 9