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COST REDUCTION
Reducing expenses has a more immediate positive affect on the bottom line and is much less expensive to implement than trying to raise the top line by increasing sales. Cost reduction (also called "expense reduction") plugs profit leaks in non-core expenditure areas without any degradation in product or service quality. Expenditure areas commonly examined are shipping, printing, office supplies, telephone, utilities, travel, waste disposal, bank charges, and insurance, among many others.
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