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CPG MARKETING

Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?

CPG Marketing is part of Business Exchange, suggested by August Ray. This topic contains 845 news and 204 blog items. Read updated news, blogs, and resources about CPG Marketing. Find user-submitted articles and reactions on CPG Marketing from like-minded professionals.

Blogs

Recent blog posts on this topic.

M&A in the New CPG Strategymore

For consumer products companies seeking acquisition targets, the game-changing deals are those that bring more...

Consumer Packaged Goods: Escaping the Consolidation Mentalitymore

Holding fast to the two myths that have long dominated strategy in consumer-oriented industries -- that bigger...

'Less Is More,' And Other 2011 CPG Trendsmore

Research firm Mintel lists 12 packaged goods predictions for the coming year.

Capturing the world’s emerging middle class - Strategy & Analysismore

4 strategies to capture the developing world's emerging middle class -- 2 billion people/ $6.9 trillion (McK)

CPG Sales Set for More Online Growthmore

Study: The sector should hit $16 billion by 2012, a 25% increase.

Law - "The battle over direct shipping of wine from producer to.....more

That is the lede to this story today in the Washington Post, by Dave McIntyre. More quotes:Last month, Rep. Bill...

HP Envy 17: Most Powerful HP Consumer Notebook Yet (video)more

The new HP Envy 17 is the company���s most powerful consumer notebook to date.

Consumer Spending: Let's Get This Party Started...No, Waitmore

...submits: Consumer spending ... in five months, with strength in durable goods helping to

Advertising: Consumer Groups Say Proposed Privacy Bill Is Flawedmore

The proposal doesn���t provide enough protection, the consumer advocates say, from companies that want to gather...

Consumer Goods Companies Need Analytics to Competemore

The fierce competition among consumer goods manufacturers, from food and beverage to electronics and automotives, is no...

CHART OF THE DAY: Exploding The Myth Of The Rebounding Consumermore

Yesterday fresh personal consumption data came out showing that consumers have completely forgotten the recession, and...

What's new in Consumer Reports: Home content from the June 2010...more

The June 2010 issue of Consumer Reports is out, and among the highlights for the home, we found that performance is up...

Consumer Reports: Half of Social Network Users are "Oversharing,&...more

Consumer Reports, a longtime trusted name in product ratings and reviews, has today released its annual "State of...

Consumer Reports "State of the Net:" not too securemore

Consumer Reports has published results of its ���State of the Net��� survey in the June 2010 magazine.

Consumer Reports: Half of Sociaal Network Users are "Oversharing,...more

Consumer Reports, a longtime trusted name in product ratings and reviews, has today released their annual "State...

The consumer isn't stupidmore

The conventional wisdom about consumers and recessions goes something like this: when the economy stinks, people trade...

Former Head of CIA Think Tank Talks Privacy, Technologymore

...consumer to provide you better service and to let them make more profit. But the same consumer...

CONSUMER SPENDING & INCOME RISE IN MARCHmore

Today���s update on consumer spending and income confirms what was already clear in Friday���s Q1 GDP report: the...

Social Media Influence on Consumer Behaviormore

Steps marketers should take to gain influencer status in social media channels. ...

Consumer perceptions of visible tattoos on service personnel : Table.....more

...general hypothesis by investigating consumer...

Consumer goods can't buy you happiness - experiences canmore

They say money can't buy you happiness, but if your money is spent on 'experiential purchases' and not consumer goods,...

The New Media Consumer: 2009more

Edison/Arbitron reveals new data on how users interact with online audio/video, podcasting, blogs and social networking...

TOMS Shoes Teaches Consumer Empathy With a Day Spent Barefootmore

...the right way--through consumer empathy.

Desperate for lost sales tax revenue, North Carolina demands...more

[link] [234 comments]

Forrester Report: Mass Influencers Responsible For Over 500 Billion...more

Analysis is grounded in Forrester’s Consumer...

Top Sources: CPG Marketing

  • HowardForums: Your Mobile Phone Community & Resource - Fido.HowardForums.com
  • Brandweek - Packaged Goods
  • pfblogs.org: The Ad-Free Personal Finance Blogs Aggregator
  • ventanaresearch.com
  • ow.ly
  • Ernst & Young: United States RSS
  • strategy+business: CONSUMER PRODUCTS
  • BibSonomy publications for /
  • Progressive Grocer Magazine: Today's Most Viewed Articles
  • business-strategy-innovation.com

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