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CPG MARKETING
Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?
CPG Marketing is part of Business Exchange, suggested by
August Ray.
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News
Recent news on this topic.
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Study Reveals Marketers Still Not Practicing True Integration
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Over the past year or so three major, national brands have turned to Neuromarketing as a means to study shopper...
While the number of internet users is increasing by the day, marketers would be wise to create integrated campaigns...
Splitting their company into two groups, adding new marketing tools makes one wonder if Kraft is changing the face of...
While its no surprise Silicon Valley, the technology hub of the US, clinched the top 2 spots on the list of the most...
When Jennifer Nelson returns to Johnson & Johnson Consumer Health Care from maternity leave later this year, it...
New video reveals we don't know how much information we give out every day online.
Was the overlooking of Christmas in July this year a missed opportunity for many businesses or a better strategic...
Retail sites may be liable for "playing an 'active role' in promoting counterfeit goods."
She's in your neighborhood. She's the quintessential all-American mom... and according to Ad Age, she is a marketer's...
In a very eye-opeing article recently posted on the site SEOMoz brought to light the fact that Google search results...
Marketers are missing out a 180 million customers by not targeting all the respective demographics.
According to a recent study from research firm Focus B2B Marketers and B2C Marketers have many different priorities but...
Consmr is like Yelp for all consumer packaged goods.
A quick video interview with Christoper Penn, author of White Belt Marketing, where he discusses how you could/should...
Last week I gave you Radio Advertising And Email Marketing - Don't Hold Their Funerals Just Yet, and today I share some...
Zippo Lighters, the gold standard of lighters, works to rebrand itself in the retail world.
Can Facebook and Twitter and other social media platforms ever replace websites?
Top Sources: CPG Marketing
- stargroup1.com
- Reuters
- myrbopportunity.com
- mlcwideangle.exbdblogs.com
- Economictimes
- Harvard Business Review
- business-strategy-innovation.com
- MarketWatch
- tommartin.typepad.com
- Brandweek
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