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CPG MARKETING

Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?

CPG Marketing is part of Business Exchange, suggested by August Ray. This topic contains 845 news and 204 blog items. Read updated news, blogs, and resources about CPG Marketing. Find user-submitted articles and reactions on CPG Marketing from like-minded professionals.

News

Recent news on this topic.

Shopperception. A Kinect based solution for Market Research by Agile R...more

Shopperception: Real World Analytics using Microsoft Kinect.

Agents: Wow Your Clients When They Move « brandWendymore

I think real estate agents should have to move once every five years just to remember the stress and anxiety their...

Does UGC Make You Say 'Ugh'?more

More people than ever actively participate in blogs, forums, product/service reviews, social media sites and other...

A World without Public Relationsmore

Just imagine, what companies would have done if the concept of promotional products hadn’t been discovered or hadn’t...

When It Comes To Brands, Consumers Use Social Media For This More Than...more

People use social media for a wide variety of reasons - catch up with old friends, make new connections and so on.

Is There Such A Thing As Too Much Advertising?more

VideoJust finished reading a fantastic article by Adam Swann called Suffering: The New Ad Medium. In his piece Adam...

Retailers Still Not Integrating Their Marketing Strategymore

Study Reveals Marketers Still Not Practicing True Integration

Why Marketers Need To Get In The Game Of Online Games And Mobile Gamesmore

Marketers need to be at the ready to take full advantage of online games and mobile games.

Is Neuromarketing The Future Of Marketing?more

Over the past year or so three major, national brands have turned to Neuromarketing as a means to study shopper...

Why An Integrated Marketing Strategy Is Vital To Successmore

While the number of internet users is increasing by the day, marketers would be wise to create integrated campaigns...

Is Kraft Changing The Face Of Marketing?more

Splitting their company into two groups, adding new marketing tools makes one wonder if Kraft is changing the face of...

What are the top cities for social media usage?more

While its no surprise Silicon Valley, the technology hub of the US, clinched the top 2 spots on the list of the most...

J&J Global Strategic Insights Director Reimagines Researchmore

When Jennifer Nelson returns to Johnson & Johnson Consumer Health Care from maternity leave later this year, it...

How Much Information Do We Give Away Every Day Online?more

New video reveals we don't know how much information we give out every day online.

Christmas in July - The Forgotten Holidaymore

Was the overlooking of Christmas in July this year a missed opportunity for many businesses or a better strategic...

Retail Websites May Be Liable For Trademark Infringementsmore

Retail sites may be liable for "playing an 'active role' in promoting counterfeit goods."

This Is A Marketer's Worst Nightmare?more

She's in your neighborhood. She's the quintessential all-American mom... and according to Ad Age, she is a marketer's...

How Social Media Affects Search Marketingmore

In a very eye-opeing article recently posted on the site SEOMoz brought to light the fact that Google search results...

How Marketers Are Missing Over Half Of Their Audiencemore

Marketers are missing out a 180 million customers by not targeting all the respective demographics.

B2B Marketers Want Sales - B2C Marketers Want Better Understanding Of ...more

According to a recent study from research firm Focus B2B Marketers and B2C Marketers have many different priorities but...

Just launched: Consmr lets you rate, review and check-in to packaged g...more

Consmr is like Yelp for all consumer packaged goods.

The power of Facebook Analyticsmore

A quick video interview with Christoper Penn, author of White Belt Marketing, where he discusses how you could/should...

This Just In... Television Is Not Deadmore

Last week I gave you Radio Advertising And Email Marketing - Don't Hold Their Funerals Just Yet, and today I share some...

In Case of Emergency, Break Glass and Rebrandmore

Zippo Lighters, the gold standard of lighters, works to rebrand itself in the retail world.

Facebook And Twitter Will Soon Replace All Retail Websitesmore

Can Facebook and Twitter and other social media platforms ever replace websites?

Top Sources: CPG Marketing

  • stargroup1.com
  • Reuters
  • myrbopportunity.com
  • mlcwideangle.exbdblogs.com
  • Economictimes
  • Harvard Business Review
  • business-strategy-innovation.com
  • MarketWatch
  • tommartin.typepad.com
  • Brandweek

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