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CPG MARKETING
Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?
CPG Marketing is part of Business Exchange, suggested by
August Ray.
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Market analysts Frost & Sullivan expects the South African chocolate market to grow 10% per annum in the next five...
Based on data revealed this week at the Department of Labor's Child Labor Cocoa Coordinating Group (CLCCG), the...
A non-melt edible chocolate toy that can be used like playdough is braced for international markets after a successful...
Chocolate giant Nestlé has written to Oxfam promising action on inequality in the cocoa supply chain.
By Laura Davis. A local candy factory exports its chocolates as far as China. Published on March 7, 2013 as Arts...
The US is the second largest market in the global flavors and fragrances industry, second only to Western Europe and...
The 2013 Sweets & Snacks Expo continues to expand its status as a global resource for products, innovations and...
Atkinson Candy Company recently entered into an agreement with Laco Inc., a strategic partner of The Warrell...
If not for the Duncan Hines packaged chocolate chip cookie, our understanding of corporate strategy might have been...
Too often we all run around trying to pluck a gamechanging idea out of thin air that nobody has ever seen, solving a...
Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene...
Hostess Brands filed for liquidation this week. Management blamed its workforce for the failure. That is...
Innovation is all about value, and both internal communications and external marketing have a critical role to play in...
From time to time Innovation Excellence will invite our community to participate in short surveys on topics relevant to...
We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we...
By managing the consumer progression through Propinquity Points, brands can prolong a conversation between customer...
Studies show products often fail because they fail to meet the needs & wants of customers. Tune into consumer...
Proctor and Gamble (P&G), a giant in the consumer packaged goods industry, is currently accepting applications to...
Top Sources: CPG Marketing
- stargroup1.com
- myrbopportunity.com
- Harvard Business Review
- mlcwideangle.exbdblogs.com
- Reuters
- inventionmachine.com
- business-strategy-innovation.com
- BusinessWeek
- Economictimes
- innovationexcellence.com
