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CPG MARKETING
Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?
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Hostess Brands filed for liquidation this week. Management blamed its workforce for the failure. That is...
People use social media for a wide variety of reasons - catch up with old friends, make new connections and so on.
Proctor and Gamble (P&G), a giant in the consumer packaged goods industry, is currently accepting applications to...
From time to time Innovation Excellence will invite our community to participate in short surveys on topics relevant to...
Over the past year or so three major, national brands have turned to Neuromarketing as a means to study shopper...
We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we...
Consmr is like Yelp for all consumer packaged goods.
By figuring out what research projects are strategically important, shopper insights can stretch a small budget to have...
Just imagine, what companies would have done if the concept of promotional products hadn’t been discovered or hadn’t...
Understanding the Consumer of the Future: John Gerzema of Young and Rubicam talks about how the Great Recession will...
Study Reveals Marketers Still Not Practicing True Integration
...me to sign up for their Homescan Consumer Panel.
The wonderful thing about RB is that there is never a dull moment and I do mean NEVER. There are ALWAYS projects to...
Cap: Rs 1,000.97 cr P/E: 29.45 Dividend Yield: 0.59% Zydus Wellness — the divested fast moving consumer goods unit of...
Shopperception: Real World Analytics using Microsoft Kinect.
by at least 15 minutes. For a complete list of exchanges and delays, . Deloitte Study Delivers Strategies to Consumer...
In this Brand Innovator Spotlight, Marc Fonzetti, Head of Media at Reckitt Benckiser, proves how one individual can...
More people than ever actively participate in blogs, forums, product/service reviews, social media sites and other...
While the number of internet users is increasing by the day, marketers would be wise to create integrated campaigns...
Creating powerful brand identity is essential to gradually enhance the growth of your brand. The first impression...
Can Facebook and Twitter and other social media platforms ever replace websites?
When Jennifer Nelson returns to Johnson & Johnson Consumer Health Care from maternity leave later this year, it...
Top Sources: CPG Marketing
- stargroup1.com
- Brandweek - Packaged Goods
- HowardForums: Your Mobile Phone Community & Resource - Fido.HowardForums.com
- myrbopportunity.com
- Harvard Business Review
- Reuters
- mlcwideangle.exbdblogs.com
- strategy+business: CONSUMER PRODUCTS
- inventionmachine.com
- business-strategy-innovation.com
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FINANCIAL MANAGER ANALYST WITH BRAND CONSUMER PACKAGED GOODS EXPERIENCE
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Posted: May 8