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CPG MARKETING
Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?
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In a growing number of cases, even the biggest marketers in the world, such as P&G and Unilever, are adjusting...
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The cheap-chic teen retailer is growing amid questions about just how original its clothes are.
A quick video interview with Christoper Penn, author of White Belt Marketing, where he discusses how you could/should...
The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils.
The Trailer for Jim Carrey's Yes Man creating buzz because of Red Bull
“Innovation is the lifeblood of the consumer packaged goods industry.” This is the first sentence you meet at...
In a very eye-opeing article recently posted on the site SEOMoz brought to light the fact that Google search results...
If you've been online in the past week, you've probably seen Old Spice's new social media campaign, featuring Old Spice...
Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure whats inside will be fully...
Last week I gave you Radio Advertising And Email Marketing - Don't Hold Their Funerals Just Yet, and today I share some...
As I've said in the past, I do think social media numbers matter, but at some point, your social media strategy has to...
Companies that struggle with innovation often make up for it by adding features to existing products. They succumb to...
Economic risk, lack of innovation & failure to meet customer needs among top risks to businesses.
... and what do we have to do to regain it. Are we currently equipped to do so, or do we need to retool ourselves?
In case you missed the news, last week the United States government released guidelines, voluntary guidelines that is,...
How do you know whether you've reached you career nirvana? In fact, is there really such a thing as a dream job?
I read with some amusement today the good article by Michael Schrage entitled Lafley’s Ambiguous Gift of Innovation...
Product launches are complex. That was the main takeaway of the PDMA 2010 Lab E – Launch for Commercial Success which I...
Today’s deal-savvy shoppers value packages designed for better shoppability to save shopping time and reduce “I can’t...
Top Sources: CPG Marketing
- stargroup1.com
- Brandweek - Packaged Goods
- HowardForums: Your Mobile Phone Community & Resource - Fido.HowardForums.com
- myrbopportunity.com
- Harvard Business Review
- Reuters
- mlcwideangle.exbdblogs.com
- inventionmachine.com
- business-strategy-innovation.com
- strategy+business: CONSUMER PRODUCTS
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FINANCIAL MANAGER ANALYST WITH BRAND CONSUMER PACKAGED GOODS EXPERIENCE
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Posted: May 8