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CPG MARKETING
Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?
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Shopping the Retail Attraction that Jim Bonaminio Built. In last week’s post on Tabasco I mentioned a local retailer...
Daily news roundup for marketers.
P&G's interactive marketing leader reveals which much-watched digital marketing opportunity will likely never come...
L'Oreal Group, the world's largest cosmetics and beauty company, on Friday said it plans to beef up its presence in the...
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Innovation is top of mind for many marketers, but increasingly the best ideas are coming from outside the walls of the...
results of the forthcoming J.D. Power and Associates Private Label Industry Report(SM) announced at the IRI CPG Summit...
At RB, you hear a lot about brands, because when you really boil it down, our powerbrands are what all of us, both...
Want your brand to "go viral?" Get in line. See how the smartest brands are thinking deliberately about how...
More shoppers are making lists before they reach a store, though they continue to make brand purchase decisions inside,...
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One of the neuroses I have developed since working in Consumer Goods is an obsession with examining the shopping aisles...
Play poweRBrands, and use your innovative sales skills and marketing ideas to outperform your rivals, work your way up...
For some time, Procter & Gamble, the world’s largest advertiser, has been dipping its big toes into the vast pool...
With continued economic uncertainty and a shifting communications landscape, an incremental, unchanging marketing plan...
In-store marketing tactics have not only become actively embraced by marketers of consumer packaged goods, many rank it...
What does it mean in the business world? How do you make it an intrinsic part of a company? And what can it mean for...
Everyone wants to be a designer! Retailers are competing with the name brands on their shelves by focusing on...
retail market in Romania. In particular, grocery retail, DIY products, consumer electronics, clothing and footwear, as...
Now, there are lots of insights that you can build your ideation on top of to create potentially innovative ideas.
modeling for marketing decision optimization. The 30-year-old firm delivers competitive advantage to clients throughout...
Top Sources: CPG Marketing
- stargroup1.com
- Brandweek - Packaged Goods
- HowardForums: Your Mobile Phone Community & Resource - Fido.HowardForums.com
- myrbopportunity.com
- Harvard Business Review
- mlcwideangle.exbdblogs.com
- Reuters
- inventionmachine.com
- business-strategy-innovation.com
- strategy+business: CONSUMER PRODUCTS
