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CPG MARKETING
Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?
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Marketers are awash in data as digital, social and mobile marketing play stronger roles in the mix. Most marketers will...
Bruns-wick, N.J. Keller Fay's TalkTrack study found that food and beverage were the most talked about product verticals.
Procter & Gamble Co.'s Tide is branching into dry cleaning, fashion and more as it looks to innovate in new areas...
The other day in Cincinnati I met Filippo Passerini, Procter & Gamble's Chief Information Officer. Fascinating guy.
Read about three strategic milestones that have enabled King Arthur Flour to grow revenues over 1800% since 1990.
Procter & Gamble is promoting the launch of its new Tide to Go Mini stain remover pen with a series of...
-- or close to it. There's even a potential environmental benefit. Mr. Gilmore, who founded the Sustainable CPG forum...
Menahem E. Yaari Review of Economic Studies32(2):137-150April1965.
Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I...
As you start the evolutionary process of adopting open innovation to your organization, always remember that open...
General Mills, Kraft have both launched new word-of-mouth marketing programs providing consumers with information about...
Coors Light has enjoyed 14 consecutive quarters of sales growth but back in 2003 that brand was tanking.
The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some...
But Marketing Ingredient Could Lead to Consumer Confusion
Survey of Youthful Consumers Influencing Campaign That Could Break on Super Bowl
the online advertising industry can survive this recession? It's getting ugly out there. Mike Peralta: For instance,...
Premium consumers, who have a household income of $75,000 to $100,000 or more, are continuing to pay for healthy,...
...general hypothesis by investigating consumer...
For marketers & market researchers who are interested in new product development and “idea generation”, Delicious...
Some marketers never get the opportunity to introduce a new brand into a market. But since joining RB, I have had the...
Famed Bicycle Brand Deals a Full House I like card games. Poker, euchre and Uno are all favorites of mine.
In a recent article at Web Worker Daily, they take a look at inbound marketing. Inbound marketing is a way for you to...
Design the new logo for the UK's fastest growing consumer finance assistance portal...
Top Sources: CPG Marketing
- stargroup1.com
- Brandweek - Packaged Goods
- HowardForums: Your Mobile Phone Community & Resource - Fido.HowardForums.com
- myrbopportunity.com
- Harvard Business Review
- Reuters
- mlcwideangle.exbdblogs.com
- inventionmachine.com
- business-strategy-innovation.com
- strategy+business: CONSUMER PRODUCTS
