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CPG MARKETING
Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?
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Reference
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A joint study released by Deloitte and Harrison Group titled, “The 2010 American Pantry Study: The New Rules of the...
Top Sources: CPG Marketing
- deloitte.com
