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CROSS-CULTURAL MARKETING
Cross-cultural marketing discusses how businesses can market their goods and services and communicate with foreign markets and audiences. Companies have to consider cultural differences and establish a global mindset. This topic tracks how businesses are increasing their cultural competency and global networking skills.
Cross-Cultural Marketing is part of Business Exchange, suggested by
Amadou M. Sall.
This topic contains
980 news
and
156 blog
items.
Read updated news, blogs, and resources about Cross-Cultural Marketing. Find user-submitted articles and reactions on Cross-Cultural Marketing from
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Most Active
The most active stories in this topic based on user activity.
Leadership can be challenging when you team consists of people of numerous nationalities and on top of it are in...
"International sales manager P.J. Delaye was met at Jakarta International Airport (Indonesia) by his prospective...
Learn the reasons why it is so important to have an insurance policy. Visit EspanolSeguros.com o call (877) 697-3487
Social Web Marketing in China: How brands are using Sina Weibo
Throughout the year, intercultural blunders in business, politics, and pop culture have given us a laugh and,...
“A U.S. company in Hong Kong was dumbfounded when it received very few calls after its grand opening,” reports Suzanne...
MediaPost Publications - 07/28/2011: Diversity is the new mindset, the new cross-cultural phenomenon
Avoid making your brand an international punchline
Last week, we reviewed some of the top intercultural blunders of 2011. Throughout the year, many businesses and...
Are you considering the use of animals for your international business logo or the company website? Are you considering...
When news recently broke that Twitter is joining forces with Mixi to compete against Facebook in Japan, the question on...
With globalization, we have seen an increase in usage of social media everywhere. Having the ability to reach people...
In the United States, we would probably find it strange to see mayonnaise sold in a large two-liter bag with a spout on...
Cross Cultural Marketing Blunders -- such as Panasonic's motto, "Touch Woody...
When Canadian-owned Dow Brewery Limited attempted to invoke strong regional pride with a new brand of beer targeted at...
Today I'm preparing for an around the world trip.
Procter & Gamble, like many other international corporations, learned U.S. portrayals of women in advertising are...
Charles Duncombe, an Internet entrepreneur based in the United Kingdom, recently told BBC News that websites could be...
Negotiating is never easy, but it's especially difficult when your counterpart is from a different culture, writes...
When UK-based café chain Pret A Manger announced it would open two outlets in Paris, MarketingWeek columnist Mark...
Top Sources: Cross-Cultural Marketing
- MetaFilter
- cindyking.biz
- globalization-group.com
- gtpworldsite.com
- Interesting Snippets
- Economictimes
- askedu.net
- deseretnews.com
- blog.printplace.com
- pr9.net
