Fiat Mio: Bringing crowdsourcing to the automotive industry

Fiat Brazil is designing a concept car using crowdsourced ideas collected through a dedicated project website as well as via social-networking sites, including Facebook, Twitter and Orkut. This initiative is dubbed the “Mio” project and the Fiat Concept Car III will be presented at the 2010 International São Paulo Auto Show in Brazil, though it is still to be determined if it will be commercially...