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CULTURAL MARKETING

Cultural marketing is way to cater a brand or advertising message to a particular cultural group. More and more companies are using cultural marketing to get the attention of specific demographic groups.

Cultural Marketing is part of Business Exchange, suggested by Ashley Shaner. This topic contains 2,679 news and 128 blog items. Read updated news, blogs, and resources about Cultural Marketing. Find user-submitted articles and reactions on Cultural Marketing from like-minded professionals.

News

Recent news on this topic.

CIVETS, BRICs and JUUGsmore

country ? has done less bad (down 10 percent) than all but four of the countries in the emerging markets groups.

Search for yield boosts emerging economy debtmore

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Russia's Yandex Offered at Twice Google's P-E Ratiomore

Index of Russian stocks trade at 6.7 times estimated earnings, compared with 10.7 for the MSCI Emerging Markets Index...

US stocks fall on global growth worriesmore

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Lagarde Becomes Front-Runner to Head IMFmore

by ���merit��� rather than nationality, and Banco de Mexico Governor Agustin Carstens offered a veteran IMF candidate...

Russia's Yandex Offered at Twice Google's P-Emore

Index of Russian stocks trade at 6.7 times estimated earnings, compared with 10.7 for the MSCI Emerging Markets Index...

Won Less Volatile for Pimco as Easy Trade Lures HSBCmore

because of the region���s ���low volatility and strong balance of payments,��� said Nick Chamie, global head of...

Beyond The Green Corporationmore

have formed dedicated teams assessing how companies are affected by everything from climate change and social pressures...

China Development Bank Said to Agree to Buy Stake in TPGmore

Texas-based firm plans to use proceeds to finance expansion of new and existing lines of business and into emerging...

EBay CEO Weighs Local-Language Sites in Asia, Eastern Europemore

May 23 (Bloomberg) -- EBay Inc. may expand its efforts to offer local-language portals to shoppers in emerging markets...

Hong Kong: A Magnet for Global IPOsmore

Services, Asia Pacific at Ernst & Young says investors in Hong Kong are more open-minded about IPOs targeting...

Investors flock back towards emerging markets; India least favouredmore

European markets made some modest gains last week as rising commodity prices boosted the resources sector.

'Expect emerging markets to outpace developed markets'more

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Chinese Bank Buys TPG Stakemore

Texas-based firm plans to use proceeds to finance expansion of new and existing lines of business and into emerging...

Emerging-Market Stocks Tumble as BRIC Index Heads for Correctionmore

manufacturing sank to a 10-month low and investors speculated Europe���s debt crisis will curb growth.

The Black Box Sells Equities, Goes 100% Cashmore

going and going and going. Since Forbes has been following the black box, it?s been recommending on the emerging...

Lagarde Becoming ���Front-Runner��� for IMF as Carstens Enters Racemore

determined by ���merit��� rather than nationality, Banco de Mexico Governor Agustin Carstens offered a veteran IMF...

Mango Spread Its Wingsmore

open over 500 new points of sale around the world, and the company is setting its sights on emerging markets.

Polish Price ���Hysteria��� Ends After Rate Raise, Belka Saysmore

9468 against the euro as of 1:12 p.m. in Warsaw, as Europe���s debt crisis hurt emerging markets. When the government...

Singapore to Create Most Bank Jobs in Next Year, Recruiter Saysmore

a London-based hedge fund, was among those to open an office in Singapore last year. ���Cities close to emerging...

Fable spreads of a Greek reprofilingmore

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Lagarde���s I.M.F. Bid Gains Momentum in Europemore

Christine Lagarde, Frances finance minister, as their top choice for the post, despite fresh warnings from leaders of...

Investors shun emerging markets riskmore

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Angus Murray: believer in real assetsmore

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New funds: May 23more

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Top Sources: Cultural Marketing

  • cio.com
  • deseretnews.com
  • imd.ch
  • globalization-group.com
  • images.businessweek.com
  • online.wsj.com
  • BusinessWeek
  • adweek.com
  • The Economist
  • Forbes.com

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