accountNEW YORK (AdAge.com) -- Every night in the opening credits of NBC Universal-owned Telemundo's new Spanish-language...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
CULTURAL MARKETING
Cultural marketing is way to cater a brand or advertising message to a particular cultural group. More and more companies are using cultural marketing to get the attention of specific demographic groups.
Cultural Marketing is part of Business Exchange, suggested by
Ashley Shaner.
This topic contains
2,702 news
and
136 blog
items.
Read updated news, blogs, and resources about Cultural Marketing. Find user-submitted articles and reactions on Cultural Marketing from
like-minded professionals.
Most Active
Please add new articles to this topic
Due to a downturn in the real estate market, WMC was looking for new ways to attract potential borrowers.
"Don't buy this gum. It tastes like rubber." is a favorite phrase for graffiti vandals to...
After years of disappointing design, quality and performance, GAP seems tapped into the American cultural pulse once...
Someone call a doctor. Swine flu (hysteria) is spreading. Newspapers are dying. Automobile companies are on life...
AshleyMadison, of "Life is short. Have an affair." fame, trotted out this Avatar-themed spot for broadcast...
Members of the media -- and the blogosphere -- can lose their skepticism at the wrong moments. A few days ago Pitchfork...
A key reason sports brands are so successful is the relationship they have with each of their consumers, or fans.
BUENOS AIRES (AdAge.com) -- When speaking Spanish, especially with an Argentine accent, people tend to say...
In a time when brands must move comfortably across contexts to extend their relevance and engage consumers, Lady...
How Philips, working with nonprofits, is tackling the low-tech needs of the world's poor
Is there such a thing? No, the following execs are filling that role.
Google's autocomplete search recommendations have spawned a new meme. And before you keep reading, let me warn you:...
The fast-growing site is the king of social networking among Japanese users, and it really rakes in the online ads.
By relying on local partners' expertise, the U.S. toy store chain and the British retailer are succeeding where...
IBM's new Corporate Service Corps program, which aims to stretch the company's vast global reach while building a...
Anheuser-Busch InBev is the latest marketer in China to invite consumers to create an ad campaign, but the brewer has...
By Seth Godin | One of the awful side effects of the new new economy (you know, the one that’s tanking) is that the...
She talked on the panel "Appfrica: How Web Applications Are Helping Emerging Markets Grow" alongside Jonathan...
Ad Age released five new rules for marketing this week and invited emails for other “new rules.” At Patrick Davis...
Music has played an integral role in branding since commercial radio welcomed product advertisements in the early 1920s.
It appears that you are using an out dated web browser Internet Explorer 6. While you may still visit this website we...
Top Sources: Cultural Marketing
- cio.com
- deseretnews.com
- LinkedIn Answers: Management
- imd.ch
- BusinessWeek
- All Journals (past 7 Days)
- globalization-group.com
- compukol.com
- BusinessWeek
- images.businessweek.com
