5 Ways You Can Use Social Media to Improve Your Business (and none of them have anything to do with buzz!)

It’s a slippery slope when the imagination of what could happen gets in the way of doing business. When you focus on the buzz (aka branding), you miss the real value of social media. It provides an unprecedented opportunity to connect with your customers and improve natural search results. To make it work, it requires a strategy that includes things that go against the conventional wisdom of...