Obstacles to CX Success for B2B and B2C « Customer Experience Matters

I examined data about obstacles to CX success from The State of CX Management, 2012 for three types of companies: Companies that primarily serve businesses (B2B) Companies that primarily serve consumers (B2C) Companies that serve both business and consumers (B2B & B2C) As you can see in the chart below: Other competing obstacles is the largest issue for all…