Customer experience management (CEM) is the collective, interactive, and continuous management of business factors that determine success or failure with customers. These factors include company organization, operations, procedures, and communication. Customer experience affects sales, brand valuation, loyalty, services, and design of any company, in any industry, that sells either product or services to customers.
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You may have thousands of people on your Facebook page or Linkedin group, but they’re useless if they just exist there...
This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and...
In the 11th hour, your dream client has issues or concerns. It’s stressful. You are certain that your deal is slipping...
This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve...
This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must...
People can be the most expensive stranded asset without leadership, vision, culture, and execution to support them.
Companies with better customer experience have more loyal customers.
The status quo is a dangerous foe. This is how you defeat him.
The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers...
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