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CUSTOMER EXPERIENCE
Customer experience management (CEM) is the collective, interactive, and continuous management of business factors that determine success or failure with customers. These factors include company organization, operations, procedures, and communication. Customer experience affects sales, brand valuation, loyalty, services, and design of any company, in any industry, that sells either product or services to customers.
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Reference
Other useful pages, Web sites and tools related to this topic.
The CMO Council's Turning Customer Pain into Competitive Gain report examines the adoption and use of customer...
The Customer Experience Labs is a collection of articles, methods and best practices you can use to design encounters...
Top Sources: Customer Experience
- ventanaresearch.com
- web1.forrester.com
- forrester.com
- btcinstitute.com
- cmocouncil.org
- customer-experience-labs.com
- storyminers.com
- destinationcrm.com
- viewfromconsumers.com
- marketingdonut.co.uk
