accountSusan S. McPartlin This article is by Susan M. McPartlin, U.S. retail and consumer leader at PricewaterhouseCoopers, and Paul M. D'Alessandro, principal at PwC. They can be reached at susan.m.mcpartlin@us.pwc.com and paul.dalessandro@us.pwc.com. These days consumers are watching their pennies and considering purchasing decisions more carefully than ever, and that makes it increasingly [...]
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