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CUSTOMER SERVICE MARKETING
In today's competitive environment, good customer service can go a long way to helping build a positive marketing message. Customer service marketing discusses the convergence of customer service and marketing.
Customer Service Marketing is part of Business Exchange, suggested by
Pete Blackshaw.
This topic contains
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237 blog
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Read updated news, blogs, and resources about Customer Service Marketing. Find user-submitted articles and reactions on Customer Service Marketing from
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When does customer channel choice become a bad thing?
Imagine the stakes if there were only one customer on earth – the last customer. What would the customer’s perspective...
Stormy Simon, SVP of Marketing and Customer Care for Overstock.com, details how his company became number two among US...
Segmentation, tiered service—call it what you may, many companies are taking a second look at serving customers based...
Although you may be inclined to say that of course you value current and potential customers, I think most of us have...
Scripts are for movies, not customer service.
Don’t have dedicated teams, comprehensive surveys, or high-end analytics systems but still want to drive customer...
Have you seen the new brilliant free social network called Groubal? Groubal (gr.oo.bul) is A powerful way to share your...
Coming on the heels of a shaky 2009, the DJIA performance in 2010 (YTD) is flat. (Flat is the new up right?) What...
"All the news that’s fit to print" is the longstanding motto of The New York Times that has served them well.
On a recent trip through DFW Airport an advertisement caught my eye. Not for a product, but for DFW’s customer...
I have been in the customer service and contact center space for over 20 years and have seen many fads, hot topics,...
In my latest BusinessWeek.com column I focus on the need for and power of authenticity in branding. I began the column...
Toby Bloomberg is known as the Diva of Marketing. Founder of blog Diva Marketing, Bloomberg brings a fun, fresh and...
Siemens have published a detailed report on Open Innovation. It contains many interesting points including a report...
Subjective QA scores may be the wave of the future, but how are we going to account for variable comp and incentives?
There's no surefire way to guarantee success in innovation. Stefan Lindegaard offers 10 helpful suggestions of common...
We say the words. We create the power point decks. We even grant ill-begotten awards to motivate our teams.
You can’t lose what isn’t yours. And if you recognize that your relationship with “your” customers is tenuous at best,...
Using behavioral economics in service interactions can greatly improve the customer experience. We’ve found progressive...
Tech support is the perfect group to utilize Social Media. Maybe it’s my technical background speaking, but I truly...
What comes to mind when I think of social networking is the typical idle gossip and tidbits of information from friends...
Don’t know if it’s time to spend more on marketing? Unsure how to convince the CFO? Pat LaPointe - managing partner...
If you were sending reps to school, what would the most important classes be? My vote: a psychology class.
Top Sources: Customer Service Marketing
- customermanagementiq.com
- pivotpointsolutions.net
- compukol.com
- Fast Company
- Church Marketing Sucks
- innovationexcellence.com
- hkotadia.com
- destinationcrm.com
- Scribd Feed
- experiencematters.wordpress.com
