The Customer Segment of “Me” - I think a lot of people have seen this collision coming, where so many people want to...
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CUSTOMER SERVICE MARKETING
In today's competitive environment, good customer service can go a long way to helping build a positive marketing message. Customer service marketing discusses the convergence of customer service and marketing.
Customer Service Marketing is part of Business Exchange, suggested by
Pete Blackshaw.
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A Southwest flight attendant's rap of the usual boring instructions that's become a YouTube hit starts with the...
This is the fourteenth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to...
I’ve worked in service-driven capacities almost my whole life. I started in retail environments scooping ice cream and...
See how better understanding your customers can becoming a fun and engaging service approach for your reps.
In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers.
NICE systems is an established vendor in the market for agent performance management (APM) systems, and it recently...
Ever have a situation when you felt like your concerns and complaints go in, but nothing comes out? I call that the...
A lot of things in contact centres have outlived their ’sell-by dates’. Richard Snow takes us through his wish list of...
In a recent Business Week article about JPMorgan and Bank of America we learn that bank consolidation has led to...
Customer data and voice is important and can surface timely improvements within your business, but the challenge is...
Is coaching a science that can be taught or an art form that must be learned?
AT&T's handling of online protests regarding iPhone 4 pre-orders varied sharply depending on the platform, writes...
Silos get a bad reputation in customer service; for good reason. But one silo can actually improve the customer...
Google entered the mobile telephone market with a bang in January by introducing the Nexus One and then just as...
Strategic well-crafted and well-executed marketing campaigns are more crucial today than ever before. But is it smarter...
Have you ever noticed customers don't like to hear the word "No"? Sometimes it's not easy to avoid.
When we look at improving business, I believe we need to look at the whole business – everything. We need to ensure...
Anyone involved in running a contact center is aware of the imperatives my research has highlighted: reduce operating...
Read a good article today on the HBR blog by Clif Reichard. Can You Sell Without Lying? He approached customer service...
As companies have shifted their service organizations’ focus to include selling, the sales approach that’s generally...
It's easy to get in a rut when it comes to customer retention—established practices, processes and metrics inside our...
My research into customer experience management (http://www.ventanaresearch.com/cem) shows that the customer’s...
Does your organization struggle to innovate on a consistent basis? If so, you may want to get your customers involved.
Top Sources: Customer Service Marketing
- customermanagementiq.com
- pivotpointsolutions.net
- compukol.com
- Fast Company
- Church Marketing Sucks
- innovationexcellence.com
- hkotadia.com
- destinationcrm.com
- Scribd Feed
- experiencematters.wordpress.com
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