In the spirit of A Fun Digital Retail Experience: HEMA, I share with you the IKEA Happy To Bed campaign from the UK. Have you come across it yet? If not, check it out. Go to IKEA on YouTube UK [p.s., if you scroll down on the YouTube page, you'll come across a video of a pillow fight - also part of the campaign]. Next, you can connect to your Facebook profile, select personas for your room and...
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