What can the Navy SEALs teach you about your customers?

In the September issue of Inc. Magazine, Alden Mills, founder of Perfect Fitness shares a part of his experience with Navy SEAL training:

“They’d say, ‘OK, it’s a four mile run.’ I’d run so hard, I’d throw up at the finish line. Then they’d say, ‘Now it’s a 10-mile run. Keep running.’”

Mills used his training experience as a lesson in...