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CUSTOMER VALUE

Customer value is an all-encompassing term for providing both functional and emotional benefits to customers. The more value a company’s goods and/or services have the more likely the customers are to continue paying for them. This topic covers the many ways companies take customer value into consideration when marketing their products.

Customer Value is part of Business Exchange, suggested by Edward Hellenbeck. This topic contains 1,109 news and 354 blog items. Read updated news, blogs, and resources about Customer Value. Find user-submitted articles and reactions on Customer Value from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Your Clients Already Know You’re a Salesperson — S. Anthony Iannarinomore

Trust me, your dream client knows you are a salesperson. What they’re not fine with is you not knowing how to create...

Why You Need a Sincere Belief in Your Company — S. Anthony Iannarinomore

Some salespeople mistakenly believe that carefully chosen words are enough to prove their loyalty. They aren’t.

Selling to Prospects Loyal to Your Competitor — S. Anthony Iannarinomore

If you hope to win your dream clients, it’s likely they exist in one of the other two segments, the loyal and secure...

Your Clients Don’t Want to Retrain You — S. Anthony Iannarinomore

It’s frustrating to your clients to have to provide the same information over and over again. They don’t want to...

IBM’s Success Highlights Four Questions For All Execs « Customer Exper...more

Social Media Customer Service is Falling through the Cracksmore

If only 31% of social media complaints receive a response you know something must be wrong.

What Are Late New Product Launches Costing You?more

Given effort & resources a new product launch requires, delays can cost an organization a significant percentage...

Owning the Outcome Means No Hiding — S. Anthony Iannarinomore

You call your team, you pass on the message, and someone from your team calls to resolve the issues. That isn’t enough.

Why You Have Low Wallet Share and What To Do About It — S. Anthony Ian...more

If you are going to exert the effort to go and win a client, why not put forth a little more effort and win the whole...

Making Do With What You Do Have — S. Anthony Iannarinomore

It’s easy to look at other sales organizations and believe that they have advantages that you don’t have.

Turn Your Company into a Customer Platformmore

Many firms are envisioning themselves less as providers of internally-created products and services, and more as...

Failing Grade for @BassettUSmore

Bassett Furniture gets failing grades in product, service, and honesty.

What If We're Not Important? | Partners in EXCELLENCE Blogmore

See things have changed. Regardless how compelling our value proposition, how great the business case, how much the...

On Gaps or the Lack Thereof — S. Anthony Iannarinomore

Your approach should—and will—vary based on where you find your prospective dream client. You need a full array of...

Check Out The Insane Lengths Zappos Customer Service Reps Will Go Tomore

They even shop at rival shoe stores to fulfill orders!

Spend more time pursuing opportunities than solving problems — S. Anth...more

As a professional business-to-business salesperson, you are going to receive and take calls from your clients.

Business Acumen is the New Sales Acumen — S. Anthony Iannarinomore

Sales acumen is no longer the primary attribute that indicates that a salesperson will succeed. Business acumen is the...

Fear Complacency. Your Clients Do. — S. Anthony Iannarinomore

I had an interesting conversation with a C-level executive. Unsolicited, he said: “My biggest fear is that my partner...

Manage the fire hose of information for your clients — S. Anthony Iann...more

You are the filter that determines what information reaches your clients. Your clients count on you to help them...

The Customer Lifetime Value Equation: Will It Pay Off for Tech Compani...more

Following a CLV model can keep companies from panicking when making big strategic decisions.

Make Customer Inequality Pay | Pivot Point Solutionsmore

Use customer inequality to treat each customer differently and focus on the most profitable customers.

Re-Envisioning the Client-Agency Relationshipmore

The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency...

Questions to ask during your year end review — S. Anthony Iannarinomore

It’s over. Next week, we start over. It’s a new game (or it could be, anyway), and a new season. Before we get started,...

What’s The Beef? McDonald’s Gets The Customer-Centricity Treatmentmore

The key to satisfying all of your customers is to make the unsatisfied ones go away.

Why Dominant Companies Are Vulnerablemore

Recent research suggests that, as consumers feel that their choices are restricted, many respond by turning away from...

Topic Feed: Most active content in Customer Value

Top Sources: Customer Value

  • customermanagementiq.com
  • thesalesblog.com
  • pivotpointsolutions.net
  • sixsigmaiq.com
  • ventanaresearch.com
  • business-strategy-innovation.com
  • MSNBC
  • Advertising Age
  • Globe Investor
  • objectivebusiness.com

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Director of Quality Improvement and Value Performance University Healthcare Alliance | San Pablo, CA
Posted: May 6
Vice President, Global Health Economics & Outcomes Value Vertex Pharmaceuticals | Cambridge, MA
Posted: Apr 26
Advisory Financial Services Manager Customer Experience CRM PwC | San Francisco, CA
Posted: May 23
Value Stream Manager Parker Hannifin | Minneapolis, MN
Posted: May 25

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