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CUSTOMER VALUE

Customer value is an all-encompassing term for providing both functional and emotional benefits to customers. The more value a company’s goods and/or services have the more likely the customers are to continue paying for them. This topic covers the many ways companies take customer value into consideration when marketing their products.

Customer Value is part of Business Exchange, suggested by Edward Hellenbeck. This topic contains 1,109 news and 354 blog items. Read updated news, blogs, and resources about Customer Value. Find user-submitted articles and reactions on Customer Value from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Bringing Call Centers Home: The Business Case for Onshoring by Joe Jac...more

In this article Joe Jacoboni of Contact Centers of America presents an argument for "onshoring" call centers.

Richard Snow on Who Called You Today?more

Despite enormous efforts to persuade people otherwise, it is clear from research recently completed by Ventana Research...

How Business Transformation Can Better Align Your Organization’s Busin...more

Thom Keehan of GE Capital Banking Romania discusses how Business Transformation can align business with the customer.

Focusing Six Sigma Investments to Maximize ROI by Reg Goeke and Eric R...more

Six Sigma: Generation 3 In our introductory column, we acknowledged and applauded the evolution of Six Sigma into...

Herb Sorensen Knows What Your Customers Are Thinkingmore

Herb Sorensen, author of Inside the Mind of the Shopper, has spent his career studying the microscopic analysis of...

Turning VOC into a Strategic Weapon in an Economic Crisis by Reg Goekemore

We’re all painfully aware of the fact that our nation’s economy is in dire straits and that every business in the...

Inside the Mind of the Shopper: A Discussion with Author Herb Sorensen...more

What do you do when you shop? The answers are fascinating and, for retailers, they're cash in the bank.

A Stronger Economy in Australia Creates Opportunities for Innovative.....more

According to Peter Karlsson, innovative companies with a unique value proposition will always...

Are Contact Centers Maturing or Not?more

Over five years ago I carried out what I can now see was the first benchmark research into the maturity of contact...

Value Trumps Price Among Shoppersmore

That is the title of a recent article appearing on brandweek.com. In a recent blog I talked about the shortsightedness...

Richard Snow on Does Your Customer Voice Mattermore

The marketers and some vendors would have you believe that the “voice of the customer” is synonymous with what in...

Master Customer Data or Lose Themmore

During these economic hard times, it is vital for companies to identify their key customers and take appropriate action...

Voice of the Customer and Maximizing the Customer Feedback Process more

In this podcast Gary Scwartz explains how to make a profit from VOC. Enable your customers to talk about what they...

It's About Time: Increasing Customer Engagement Through Sales 2.0more

Anneke Seley explains how to make sales 2.0 work for you. “2.0” has gone mainstream. A little more than a year ago,...

What You Don't Know About Social Media for Business: An Interview with...more

In this podcast, Lon Safko shares which social media tactics you should be using with your customers and employees and...

Lower the Costs of Your Call Center Operations Without Sacrificing Ser...more

Lower call center operations through customer relationship management and identify causes of customer call center...

CRM Missing CEM: Customer Experience Management more

In a world where three letter acronyms proliferate, what is CEM (Customer Experience Management) compared to CRM...

Core Values and Customer Loyalty: Do You Have What it Takes? By David ...more

The way marketers manage the relationships between organizations and customers has changed forever, and, for the first...

Richard Snow on Doing the Right Thing: Gain the Customer Experience Ad...more

Rather than bridging gaps between business units and creating a single customer view, CRM has too often created yet...

Four Steps to Jazzing Up Your Customer Loyalty Program by Guy Masermore

Guy Maser shares his tips for customer retention. It’s like any successful relationship: If you want customers to be...

Trintech Included in Independent Research Firm's Report on Enterprise ...more

Firm's Report on Enterprise GRC Software Platforms Trintech's Unity Financial GRC Suite Cited as Offering Strong Value...

Mark Smith; Is CRM Technology a Legacy or Innovative Investment?more

A controversial question and topic and especially for those that have invested significantly into customer relationship...

Turning Around Customer Experience At Canada Post: An Interview with J...more

Janet LeBlanc, Director of Customer Value Management for the Canada Post Corporation shares her tools and tactics for...

The CEO Drives the Brandmore

In the next five years we will see a rapidly changing landscape across the globe, where the opportunities for...

Subliminal Advertising and its Impact on Customer Engagement by Martin...more

Subliminal advertising may have been officially banned in the late 1950s, But, it’s still alive and well, and bypassing...

Topic Feed: Most active content in Customer Value

Top Sources: Customer Value

  • customermanagementiq.com
  • thesalesblog.com
  • pivotpointsolutions.net
  • sixsigmaiq.com
  • ventanaresearch.com
  • business-strategy-innovation.com
  • MSNBC
  • Advertising Age
  • Globe Investor
  • objectivebusiness.com

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Jobs in this Topic

Director of Quality Improvement and Value Performance University Healthcare Alliance | San Pablo, CA
Posted: May 6
Value Engineer Pentair Filtration Solns | White Bear Township, MN
Posted: May 20
Product Merchant Buyer, Hand & Power Tools True Value Company | Chicago, IL
Posted: Apr 15
Email Marketing Coordinator Value Line Publishing | New York, NY
Posted: May 13
Value Stream Engineer- Forging and Welding GE Healthcare | Cleveland, OH
Posted: May 15

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