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CUSTOMER VALUE

Customer value is an all-encompassing term for providing both functional and emotional benefits to customers. The more value a company’s goods and/or services have the more likely the customers are to continue paying for them. This topic covers the many ways companies take customer value into consideration when marketing their products.

Customer Value is part of Business Exchange, suggested by Edward Hellenbeck. This topic contains 1,112 news and 356 blog items. Read updated news, blogs, and resources about Customer Value. Find user-submitted articles and reactions on Customer Value from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Trintech Included in Independent Research Firm's Report on Enterprise ...more

Firm's Report on Enterprise GRC Software Platforms Trintech's Unity Financial GRC Suite Cited as Offering Strong Value...

Mark Smith; Is CRM Technology a Legacy or Innovative Investment?more

A controversial question and topic and especially for those that have invested significantly into customer relationship...

Turning Around Customer Experience At Canada Post: An Interview with J...more

Janet LeBlanc, Director of Customer Value Management for the Canada Post Corporation shares her tools and tactics for...

The CEO Drives the Brandmore

In the next five years we will see a rapidly changing landscape across the globe, where the opportunities for...

Subliminal Advertising and its Impact on Customer Engagement by Martin...more

Subliminal advertising may have been officially banned in the late 1950s, But, it’s still alive and well, and bypassing...

Managing Brand Equity Through Metrics by Martin Rollmore

Brand equity is the combined measure of brand strength and consists of knowledge, preferences and financial...

Six Sigma, Call Centers and Rubber Ducks with Marriott's Former SVP Cu...more

Roy A. Barnes, former SVP of Customer Experience and Development at Marriott Vacation International talks about...

The 'Soft Side' of Leanmore

empower workers and encourage them to make important decisions. This shows employees that they're a source of customer...

Customer Experience and the Human Touchmore

John Turnbull explores the role of emotions in the customer experience and in customer satisfaction. Organizations are...

Church's Chicken(R) Marketing Strategy Yields Recipe for Success and P...more

creative campaign and an appealing and affordable value menu that align with Church's tried and true focused value...

Transitioning to Gen III Six Sigmamore

I have been fascinated with the comments of Mikel Harry regarding the evolution of Six Sigma from Gen II (cost cutting)...

The Perfect Time to Reinvest in Process and People by Bill Pricemore

Bill Price explains why it's necessary to provide excellent customer service during this economic recession.

A Return to Core Values in Marketing: Challenging the Consumer Crisis ...more

John Gerzema examines why trust in brands has significantly dropped in the recent years. According to branding...

The Social Customer Care Planmore

In this presentation, Yianni Garcia of the American Teleservices Association explains how to use social media to...

Sometimes "Love" Equals Moneymore

Touch your clients' hearts. Go the extra mile. Clients will reward you with their loyalty. Do you agree?

Bringing Call Centers Home: The Business Case for Onshoring Hosted By:...more

In this podcast, Joseph Jacoboni of Contact Centers of America discusses the importance of "onshoring."

A Return to Optimism From the Editorial Staff at e-BIMmore

Everyone is in shock. After many years of uninterrupted business growth, we are experiencing a deep recession.

Customer Experience Is The Next Competitive Battleground by Gary Schwa...more

In an unforgettable scene from the blockbuster film When Harry Met Sally, Sally told Harry “I want it how I want it,”...

Teams: A Thorny Problem in the Call Center Workplace by Brooks Mitchel...more

The issue of teams in the workplace is an enigmatic matter, a double-edged sword. There are promising advantages, but...

Why a Loyal Customer Isn’t Always a Profitable Onemore

To be considered loyal, it shouldn’t be enough for a customer to feel a bond to a company, or to simply stick with the...

Not All Customers Are Alikemore

Author: Valerie Dennis Not all customers are alike. And there may be some that you just don’t like. But for the purpose...

The Hottest Six Sigma Quality Improvement Topic: Making Front-line Man...more

Unless the Six Sigma department's recommendations for improving customer satisfaction/quality are converted into doing,...

Zany Zappos Customer Service: It's Not Just About the Shoes! Hosted By...more

Known for their completely unorthodox customer service culture, Zappos views any expense that enhances the customer...

Richard Snow on ClickFox Provides Visibility through Analytics on Cust...more

I have been covering the Contact Center market for 5 years now. During that time one thing is absolutely certain,...

Call Center Pre-Hiring Strategies: An Interview with Call Center Week ...more

Kimberly Warrick, Client Service Center Manager of New Jersey SHARES, focuses on why call center representatives need...

Topic Feed: Most active content in Customer Value

Top Sources: Customer Value

  • customermanagementiq.com
  • thesalesblog.com
  • pivotpointsolutions.net
  • sixsigmaiq.com
  • ventanaresearch.com
  • business-strategy-innovation.com
  • MSNBC
  • Advertising Age
  • Globe Investor
  • objectivebusiness.com

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Quantitative Insights Analyst Dunnhumbyusa | Chicago, IL
Posted: Jun 18
Product Manager - Local Business Products Yelp | San Francisco, CA
Posted: Jun 6
Account Executive Peoplematter | San Francisco, CA
Posted: Jun 6
Director, Value of Wholesale - Lagasse United Stationers | Deerfield, IL
Posted: Jun 10
Value Engineer Pentair | Conroe, TX
Posted: Jun 18

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