Richard Snow on Unlock Customer Voice through Text Analytics

The way we communicate with each other and the companies we do business with is changing. In the “good old days”, we would write letters, pop round and see someone, or call them up and speak with them directly. These options still exist but communication is now dominated by cell phones, text messages, e-mails, the Internet, customer surveys, Instant Messaging, blogs/twittering, and the dreaded...