Data Drama

Two autumn’s ago, Chevron, working with the Economist Group, launched Energyville as part of its Will you Join Us campaign.

Not surprisingly, the campaign, the site and the game drew a lot of criticism and vitriol for alleged greenwashing and hypocrisy. By posing a question the way it did, it also invited negative answers (“No, I will not join you” on the blog) and word play that...