accountBy now, you’ve probably heard about 3D printing. 3D printing technology isn’t new -- it’s actually been around for a...
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DESIGN RESEARCH
Design research is a relatively new approach to design aimed at investigating customers’ needs. It is an essential part of new product development, since it facilitates the most difficult stage in creating a new product -- the front end of innovation at which customer needs are identified and synthesized in the design brief. Unlike a market research approach, design research understands people and practices in the context of their whole life, not a narrowly defined customer experience.
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By stepping on a scale, a prehistoric bird proves that weight has nothing to do with man’s inability to take flight
Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene...
The early stages of innovation can be challenging. But Booz & Company's annual study of R&D spending reveals...
Exponential growth in demand for health care is expected in developing countries - presenting huge opportunities for...
If you don't break away from parity in your category, your innovation will be invisible in the marketplace.
The winning logo design of “Designed & Made in Los Angeles” was revealed by Antonio Villaraigosa, the Los Angeles...
Having recently moved from client side to Consultancy, I found lots of little surprises when switching places.
It might surprise you that a single innovation pattern, Multiplication, formed the premise of all photography.
In 'The Peak Time for Everything' in the Wall Street Journal, Sue Shellenbarger presents the results of a variety...
Who are the 'Unplugged'? Havas Media distinguishes 4 main segments of people disconnected from the Internet, rising up...
You may judge a person’s personality from the shoes he or she wears! Relative to this notion, while adding to the trend...
Titanic 2 is a global venture and Clive Palmer, an Australian billionaire seem to have done justice to it.
For catalysts to flourish, companies need to embrace open innovation, approach innovation systematically, simplify and...
This is a university video-project made by “Game Design”-students from munich. Done in a single-shot fashion…well...
Why is it as new research shows that despite lots of hype and big increases in traffic from social media platforms to...
Managers have always been taught that they have to work with the limited resources that are available.
Teamcognition concerns 'collective thinking' in teams. This blog discusses the pivotal contribution of tangible objects...
“Shoes are the quickest way for women to achieve instant metamorphosis” quotes Manolo Blahnik (Spanish fashion...
Business leaders can now find out whether their brands are felt to be cool and how much emotional heat it contains as a...
Tattoos among men are quite a rage these days. Different ideas are work of creative art, an insight into the...
The Paris Motor Show may not have expected the twin surprises put up by Volvo which left many gazed.
From time to time Innovation Excellence will invite our community to participate in short surveys on topics relevant to...
The launch of India Design mark or “i-mark” by India Design Council is an initiative taken due to the rising demand by...
Poster designing is an important element of graphic design profession. Just like brochures, postcards and flyers are...
Top Sources: Design Research
- business-strategy-innovation.com
- BusinessWeek
- slideshare.net
- ideo.com
- inventionmachine.com
- buyerpersonainsights.com
- innovationexcellence.com
- designtaxi.com
- Reuters
- feedroom.businessweek.com
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