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DESIGN RESEARCH
Design research is a relatively new approach to design aimed at investigating customers’ needs. It is an essential part of new product development, since it facilitates the most difficult stage in creating a new product -- the front end of innovation at which customer needs are identified and synthesized in the design brief. Unlike a market research approach, design research understands people and practices in the context of their whole life, not a narrowly defined customer experience.
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Статья посвящена трансформации культуры потребления и новой роли дизайна и дизайн-исследований.
Why to become a successful innovator one needs the approach and mindset of designer....
First interview with IDEO done by Russian design consultant.
First interview with IDEO done by Russian design consultant.
The article is dedicated to transformation of consumption culture and reasons impacting on new product development.
Top Sources: Design Research
- slideshare.net
- lumiknows.com
- lumiknows.ru
- stanford.edu
