Most Active Articles 2009-11-24T11:45:39.483-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:design-thinking Randall Macon rmacon404 urn:com:businessweek:bx:article:16953705406794628780-da59d4a03068c12c366830ec5f799bb0 2009-11-23T05:45:10.947-05:00

Cookbooks often read better as literature than as technical lab manuals. That shouldn’t stop us from reading them, or from improvising our recipes. We no longer learn to cook solely from generations-old oral traditions. Our recipes don’t tend to get...

Cookbooks often read better as literature than as technical lab manuals. That shouldn’t stop us from reading them, or from improvising our recipes. We no longer learn to cook solely from generations-old oral traditions. Our recipes don’t tend to get... http://www.good.is/post/does-innovation-belong-in-that-recipe/ Itamar Medeiros imedeiros325 8 8 0 0 urn:com:businessweek:bx:article:14134557681163424177-c9ad3a8a85ae77ab4718226e1aad0de1 2009-11-22T21:10:26.039-05:00

Why Brands Must Be Willing to Redefine Themselves to Remain Relevant.

Why Brands Must Be Willing to Redefine Themselves to Remain Relevant. http://adage.com/cmostrategy/article?article_id=140587 Itamar Medeiros imedeiros325 9 9 0 0 urn:com:businessweek:bx:article:2872987229132865664-377a0a3dfeaa2ac90fc5a92a2134d672 2009-11-20T03:34:22.352-05:00

Imagine for a moment that a business needs a radically innovative approach to a vexing problem. Designers and managers start with an intense focus on the human aspect--the real problems their customers face in daily life. Somebody gives the...

Imagine for a moment that a business needs a radically innovative approach to a vexing problem. Designers and managers start with an intense focus on the human aspect--the real problems their customers face in daily life. Somebody gives the... http://www.fastcompany.com/blog/michael-cannell/cannell/can-design-thinking-be-used-solve-personal-problems?partner=rss Itamar Medeiros imedeiros325 18 17 1 0 urn:com:businessweek:bx:article:14170872504619929738-20238bb676dc35fb005a62ebe0b2c02e 2009-11-20T03:46:32.328-05:00

As businesses increasingly recognize the power of design to provide significant benefits, executives increasingly are asking for metrics to evaluate the performance of design. What is needed is a framework for measurement, a specific set of criteria, and methods to be used as a structure to define and measure the values of design. The following presents a framework of 10 categories that can be useful when measuring the value of design...

As businesses increasingly recognize the power of design to provide significant benefits, executives increasingly are asking for metrics to evaluate the performance of design. What is needed is a framework for measurement, a specific set of criteria, and methods to be used as a structure to define and measure the values of design. The following presents a framework of 10 categories that can be useful when measuring the value of design... http://www.businessweek.com/innovate/content/oct2009/id2009105_225354.htm Itamar Medeiros imedeiros325 14 13 1 0 urn:com:businessweek:bx:article:4284324525204226570-786f0103541875febe0a32ff646e8feb 2009-11-20T04:15:42.980-05:00

(by Michael Cannell) Business executives love stability and the cold imperatives of logic. Ambiguity gives them fits. Designers, by contrast, can't abide the status quo. "That tension never goes away between inventing the new and preserving the old," Sam Lucente, vice president of design for Hewlett-Packard, said yesterday at a panel discussion conducted by the Cooper-Hewitt National Design Museum during its National Design Week. "It's like navigating no man's land," he said.

(by Michael Cannell) Business executives love stability and the cold imperatives of logic. Ambiguity gives them fits. Designers, by contrast, can't abide the status quo. "That tension never goes away between inventing the new and preserving the old," Sam Lucente, vice president of design for Hewlett-Packard, said yesterday at a panel discussion conducted by the Cooper-Hewitt National Design Museum during its National Design Week. "It's like navigating no man's land," he said. http://www.fastcompany.com/blog/michael-cannell/cannell/management-wars-design-thinking-polarizing-force-your-office?partner=rss Itamar Medeiros imedeiros325 10 9 1 0 urn:com:businessweek:bx:article:1866107680953859657-64b1ed5ea73f299bf9c36b34e5191c79 2009-11-20T05:03:42.491-05:00

(By Tim Leberecht) I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks. “Design Thinking” has become a brand, and brands are all the more powerful when they present themselves as memes...

(By Tim Leberecht) I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks. “Design Thinking” has become a brand, and brands are all the more powerful when they present themselves as memes... http://designmind.frogdesign.com/blog/design-thinking-and-marketing.html Itamar Medeiros imedeiros325 8 7 1 0 urn:com:businessweek:bx:article:6404795278688808743-2dd6dfdeb4a5cbbd8ebb8573c0f18d8e 2009-11-20T03:31:25.383-05:00

(by Dev Patnaik) We've all heard the news that the traditional MBA framework is broken, but adding courses on business ethics and financial crises won't solve the problem. And although Harvard, Wharton, Kellogg, and the rest are all considering bringing new ways of thinking into their hallowed halls, a relatively small school in Canada is actually transforming the meaning of an MBA right before our eyes. The Rotman School of Management, helmed by Roger Martin, proposes a radical idea: to develop business leaders who are well-grounded in multiple disciplines.

(by Dev Patnaik) We've all heard the news that the traditional MBA framework is broken, but adding courses on business ethics and financial crises won't solve the problem. And although Harvard, Wharton, Kellogg, and the rest are all considering bringing new ways of thinking into their hallowed halls, a relatively small school in Canada is actually transforming the meaning of an MBA right before our eyes. The Rotman School of Management, helmed by Roger Martin, proposes a radical idea: to develop business leaders who are well-grounded in multiple disciplines. http://www.fastcompany.com/blog/dev-patnaik/innovation/reinventing-mba?partner=rss Itamar Medeiros imedeiros325 8 8 0 0 urn:com:businessweek:bx:article:13674105364243420408-c03797dedae134429f8b8129761f330f 2009-11-20T14:15:10.756-05:00

Heads’ up, U.S. companies/policymakers/agency funders/educators/investors/whoeveryouare – read Innovation in the 21st Century: Keeping the U.S. Competitive (Justin Rattner’s analysis of Newsweek & Intel’s survey findings on innovation and the economy). The premise? * Innovation drives growth. * The 21st century model is different.

Heads’ up, U.S. companies/policymakers/agency funders/educators/investors/whoeveryouare – read Innovation in the 21st Century: Keeping the U.S. Competitive (Justin Rattner’s analysis of Newsweek & Intel’s survey findings on innovation and the economy). The premise? * Innovation drives growth. * The 21st century model is different. http://blogs.parc.com/blog/2009/11/on-keeping-u-s-innovation-competitive/comment-page-1/#comment-1031 Terri Griffith tgriffith986 2 1 1 0 urn:com:businessweek:bx:article:2930854426334095220-8e6382ffcfbdc89e5baca9e61fab2468 2009-11-20T13:41:15.542-05:00

The 50 Best Inventions of 2009 From a rocket of the future to a $10 million lightbulb, here are TIME's picks for the best new gadgets and breakthrough ideas of the year

The 50 Best Inventions of 2009 From a rocket of the future to a $10 million lightbulb, here are TIME's picks for the best new gadgets and breakthrough ideas of the year http://www.time.com/time/specials/packages/0,28757,1934027,00.html Terri Griffith tgriffith986 10 9 0 1 urn:com:businessweek:bx:article:1254777460674489963-fde8f0c678ab33dee73132a1f3e87b24 2009-11-20T04:13:03.221-05:00

(by Bruce Nussbaum) Fareed Zakaria wrote an excellent book, The Post American World: The Rise of the Rest, in which he said the relative decline of the U.S. was due to political, not economic problems. As someone who’s covered the global economy for decades, and as an old Political Science major, the argument never satisfied. Fareed was right about the delta—the direction of decline, but wrong about the cause. It was economic, as well as political.

(by Bruce Nussbaum) Fareed Zakaria wrote an excellent book, The Post American World: The Rise of the Rest, in which he said the relative decline of the U.S. was due to political, not economic problems. As someone who’s covered the global economy for decades, and as an old Political Science major, the argument never satisfied. Fareed was right about the delta—the direction of decline, but wrong about the cause. It was economic, as well as political. http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2009/11/american_is_los.html Itamar Medeiros imedeiros325 3 3 0 0 urn:com:businessweek:bx:article:16830866546592274-2e59f48759599d552193e44442ded783 2009-11-20T02:11:05.802-05:00

I finally got around to watching IDEO CEO Tim Brown’s TED Talk “urging designers to think big”. It’s a noble talk, but as I was watching it, I realized something bugged me. Many of the elements Tim proposes–moving from design to design thinking;...

I finally got around to watching IDEO CEO Tim Brown’s TED Talk “urging designers to think big”. It’s a noble talk, but as I was watching it, I realized something bugged me. Many of the elements Tim proposes–moving from design to design thinking;... http://www.adaptivepath.com/blog/2009/11/18/the-emerging-design-orthodoxy/ Itamar Medeiros imedeiros325 2 2 0 0 urn:com:businessweek:bx:article:17322108376060893453-1792f9dc1c2a87314ae9b4f7054852be 2009-11-20T03:36:19.037-05:00

When the dot-coms were revvin' up their engines, we thought things were changing fast, and that opened up plenty of opportunities for design. We loved to read about speedy people taking advantage of the quick changes. Today we really need to think...

When the dot-coms were revvin' up their engines, we thought things were changing fast, and that opened up plenty of opportunities for design. We loved to read about speedy people taking advantage of the quick changes. Today we really need to think... http://www.fastcompany.com/blog/tucker-viemeister/whats-cookin/thinking-our-way-towards-future-faster?partner=rss Itamar Medeiros imedeiros325 1 1 0 0 urn:com:businessweek:bx:article:10861383686168418941-00c7c25d35aaaecc3585c551fec7949c 2009-11-20T04:18:34.929-05:00

What will life be like 20 or 30 years from now? That used to be a question for futurists, now global climate change makes it something we all think about. The trouble is that the way we think and talk about our impact on the environment is measured...

What will life be like 20 or 30 years from now? That used to be a question for futurists, now global climate change makes it something we all think about. The trouble is that the way we think and talk about our impact on the environment is measured... http://www.fastcompany.com/blog/noah-robischon/editors-desk/ideo-introduces-living-climate-change Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:16737300749198724127-5a91f102e0a393522984b9f5cceb7be2 2009-10-31T07:38:15.149-04:00

The Web is becoming an increasingly important channel for companies, yet online experiences leave a lot to be desired. Our research shows that most sites have poor usability and they don’t reinforce key brand attributes. That’s why I worked with Ron...

The Web is becoming an increasingly important channel for companies, yet online experiences leave a lot to be desired. Our research shows that most sites have poor usability and they don’t reinforce key brand attributes. That’s why I worked with Ron... http://experiencematters.wordpress.com/2009/10/31/design-experiences-to-meet-emotional-needs/ Bruce Temkin btemkin340 61 58 2 1 urn:com:businessweek:bx:article:10221500430979241569-e2f80a040674e7359d5a00922385fde9 2009-11-06T02:19:50.445-05:00

We are at the dusk of 2009, and after two years of financial turbulence and instability, we can surely say that consumers became even more demanding, pay more attention to where they spend their time and money, and are much more critical and well...

We are at the dusk of 2009, and after two years of financial turbulence and instability, we can surely say that consumers became even more demanding, pay more attention to where they spend their time and money, and are much more critical and well... http://tinyurl.com/yjm84p5 Thomas C. Mylonas tmylonas948 31 29 2 0 urn:com:businessweek:bx:article:14461163393271449587-60c3e7c15b7d8498a4b1a4102939d514 2009-11-04T14:32:37.483-05:00

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around the time we became aware of our sexuality when growing up. What's this got do with branding? Maybe everything?

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around the time we became aware of our sexuality when growing up. What's this got do with branding? Maybe everything? http://www.fastcompany.com/blog/david-brier/defying-gravity-and-rising-above-noise/what-sexuality-taught-us-about-branding-and- David Brier dbrier472 46 45 1 0 urn:com:businessweek:bx:article:16325920625336327413-b832c41ab3e1e2abeb7e46f6adeec548 2009-10-26T18:23:27.247-04:00

The Good: A nuanced argument in favor of bringing design thinking into any organization The Bad: Sometimes dense, academic language can make reading a bit of a slog The Bottom Line: Insightful analysis of a hot management trend, useful for...

The Good: A nuanced argument in favor of bringing design thinking into any organization The Bad: Sometimes dense, academic language can make reading a bit of a slog The Bottom Line: Insightful analysis of a hot management trend, useful for... http://www.businessweek.com/innovate/content/oct2009/id20091026_228986.htm?chan=innovation_innovation+%2B+design_top+stories Michael Arndt marndt561 88 87 1 0 urn:com:businessweek:bx:article:13438559101554585474-bdc67fe0086aabaa719cc1b07c2e2bec 2009-10-25T15:12:40.535-04:00

As designers, we constantly play the role of expert with every new project proposal. We are forced to understand our current market segments, our users, problems, overall design understanding and in the end come up with a variety of creative results.

As designers, we constantly play the role of expert with every new project proposal. We are forced to understand our current market segments, our users, problems, overall design understanding and in the end come up with a variety of creative results. http://tinyurl.com/yl2a5uv Thomas C. Mylonas tmylonas948 60 58 2 0 urn:com:businessweek:bx:article:508588804526337929-8717047eb0cebff6c1b462db12e336aa 2009-11-09T17:56:08.250-05:00

To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world's most talented and colorful extreme skiers before his death in a ski accident last March, McConkey...

To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world's most talented and colorful extreme skiers before his death in a ski accident last March, McConkey... http://www.businessweek.com/innovate/content/nov2009/id2009119_067359.htm Michael Arndt marndt561 9 9 0 0 urn:com:businessweek:bx:article:10197202621795644743-3584b3c5a00590cc302398006773b1f3 2009-11-05T06:52:44.669-05:00

The book "Defying Gravity & Rising Above the Noise" is a remarkable business/marketing/design book, like gaining access to the swipe files of the world's best agencies. But we wanted to know from readers and marketers: "Things that defy gravity" in written(preferably visual form, doodles, etc.) to become a blog feature and more...

The book "Defying Gravity & Rising Above the Noise" is a remarkable business/marketing/design book, like gaining access to the swipe files of the world's best agencies. But we wanted to know from readers and marketers: "Things that defy gravity" in written(preferably visual form, doodles, etc.) to become a blog feature and more... http://www.risingabovethenoise.com/thebook/ David Brier dbrier472 24 24 0 0 urn:com:businessweek:bx:article:7111598087939769511-baa54103bc40f453d0f10fd2a1844603 2009-10-29T04:53:00.000-04:00

at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how

at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how http://c.moreover.com/click/here.pl?r2298857031&f=9791 32 31 1 0 urn:com:businessweek:bx:article:1314845645090063288-76623c63fa07bd7ce1e393a743442a22 2009-10-25T15:12:00.446-04:00

By Venessa Wong and Tania Chen Recent D-School Grads Graduates of interdisciplinary design programs are putting their skills to work as innovation consultants, researchers, and corporate strategists. Here are 21 design thinkers out to change the...

By Venessa Wong and Tania Chen Recent D-School Grads Graduates of interdisciplinary design programs are putting their skills to work as innovation consultants, researchers, and corporate strategists. Here are 21 design thinkers out to change the... http://images.businessweek.com/ss/09/09/0930_dschool_alumni/index.htm Terri Griffith tgriffith986 38 36 1 1 urn:com:businessweek:bx:article:7879493151513467041-843c987b7ab161d4f3ea53f1359b4e1f 2009-11-04T02:35:45.888-05:00

James Dyson, the British engineer and entrepreneur best known for his bright-orange high-tech vacuum cleaners and hand driers, is relaxing on a couch in a hotel suite overlooking Midtown Manhattan. Across from him, on a coffee table, sits what looks...

James Dyson, the British engineer and entrepreneur best known for his bright-orange high-tech vacuum cleaners and hand driers, is relaxing on a couch in a hotel suite overlooking Midtown Manhattan. Across from him, on a coffee table, sits what looks... http://www.businessweek.com/innovate/content/oct2009/id20091012_148303.htm?chan=innovation_innovation+%2B+design_product+design Thomas C. Mylonas tmylonas948 10 9 1 0 urn:com:businessweek:bx:article:11685704196035146213-b5ec52f1581934db1ca903cd19f71bb0 2009-10-29T11:25:42.564-04:00

Bruce Mau's Latest Design Is BS Posted by: Michael Arndt on October 28 I’m sitting on a stool watching an info-video at the Dairy Management booth at the Worldwide Food Expo in Chicago. The stool, designed by Bruce Mau Design, is a bright red box.

Bruce Mau's Latest Design Is BS Posted by: Michael Arndt on October 28 I’m sitting on a stool watching an info-video at the Dairy Management booth at the Worldwide Food Expo in Chicago. The stool, designed by Bruce Mau Design, is a bright red box. http://www.businessweek.com/innovate/next/archives/2009/10/bruce_maus_late.html#more Michael Arndt marndt561 27 27 0 0 urn:com:businessweek:bx:article:214037774022952680-3b417ce778b88cf9750b094a27f3e14e 2009-10-15T11:23:46.962-04:00

The McDonald brothers had opened their first restaurant in 1940. It attracted throngs of customers, with harried carhops serving up to 125 carloads at a time. Within the decade, though, Mac and Dick realized they had to revamp their restaurant or...

The McDonald brothers had opened their first restaurant in 1940. It attracted throngs of customers, with harried carhops serving up to 125 carloads at a time. Within the decade, though, Mac and Dick realized they had to revamp their restaurant or... http://www.businessweek.com/innovate/content/oct2009/id20091014_072850.htm?chan=innovation_special+report+--+growth+through+innovation_special+report+--+growth+through+innovation Michael Arndt marndt561 20 17 3 0