Business website owners who buy online advertising often get frustrated when most of their expensive traffic leaves as...
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DIGITAL ADVERTISING
This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.
Digital Advertising is part of Business Exchange, suggested by
Catherine Holahan.
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Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from
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I have put together a simple diagram that outlines the main companies in various segments of the Chinese social media...
The nature of advertising and branding is changing. The dictionary definition of advertising, “the act or practice of...
Want to really target your advertising in a cutting edge medium that could surpass even the Internet in terms of...
I like to think of myself as an aficionado of business disruption. After all, as a venture capitalist it is imperative...
Over the past year, display has been something like the long-in-the-stained-tooth Austin Powers when he lost his mojo.
NEW YORK (AdAge.com) -- As retailers get ready for the holiday season, their first instinct might be to throw as much...
7-Eleven Inc., the world's premier convenience retailer, has contracted with Digital Display Networks, Inc.
Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.
YCD Multimedia is transforming the way retailers communicate with their customers with the release today of YCD|RAMP...
words it lets publishers of premium content (read: traditional magazine and newspaper companies) decide in real time...
…Which is Why We’re in New York | Even though we are headquartered in the heart of Silicon Valley, we are making our...
It appears that you are using an out dated web browser Internet Explorer 6. While you may still visit this website we...
Brand interaction with consumers via new media has gone from a nice-to-have to a need-to-have over the years, a...
NCR Corporation, has announced that it has purchased the assets of Netkey, Inc., a market-leading provider of kiosk and...
With the ink barely dry on its Oct. 14th acquisition of Razorfish from Microsoft, Publicis has already begun to...
With over 80 people in the room, representing industries from tourism to trade we had a group that was eager to learn...
NEW YORK, NY— “You are doomed,” said Bob Garfield, Editor-at-Large for Advertising Age and author of the new book “The...
DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of...
According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost...
Right now, every dollar in a marketer's budget has to stretch even further and show even more ROI than ever before.
In the wake of all the layoffs happening at Condé Nast, the magazine publisher Thursday said it has restructured the...
Last spring, from eMarketer’s vantage point, the clouds were starting to lift with online ad spending, and the...
Thorough discussion of demand-side ad networks and their implication for publishers/agencies
It seems a fait accompli, the death of agencies. I’ve made the case for the collapse of this industry business model...
Top Sources: Digital Advertising
- adage.com
- adweek.com
- MediaPost | Online Media News
- MediaPost | Online Media News
- imediaconnection.com
- New York Times
- techcrunch.com
- BusinessWeek
- ft.com
- online.wsj.com
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