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DIGITAL ADVERTISING

This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 3,723 news and 4,377 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

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The most active stories in this topic based on user activity.

Why Your Online Advertising Traffic Leaves As Soon As It Arrivesmore

Business website owners who buy online advertising often get frustrated when most of their expensive traffic leaves as...

The Chinese Social Media Landscapemore

I have put together a simple diagram that outlines the main companies in various segments of the Chinese social media...

Charting A Shift from Communications to Engagementsmore

The nature of advertising and branding is changing. The dictionary definition of advertising, “the act or practice of...

Why Digital Out of Home Video Ads are Taking Offmore

Want to really target your advertising in a cutting edge medium that could surpass even the Internet in terms of...

Google Redefines Disruption: The “Less Than Free” Business Modelmore

I like to think of myself as an aficionado of business disruption. After all, as a venture capitalist it is imperative...

Display Can Rescue Your Mojo, Babemore

Over the past year, display has been something like the long-in-the-stained-tooth Austin Powers when he lost his mojo.

Digital Marketing: Why Search May Not Click for Retailers - Advertisin...more

NEW YORK (AdAge.com) -- As retailers get ready for the holiday season, their first instinct might be to throw as much...

7-Eleven to Launch One of the Nation's Largest In-Store TV Networksmore

7-Eleven Inc., the world's premier convenience retailer, has contracted with Digital Display Networks, Inc.

Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?more

Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door.

YCD Multimedia Launches Real-Time Ad Management Platform For Retailmore

YCD Multimedia is transforming the way retailers communicate with their customers with the release today of YCD|RAMP...

PubMatic CEO: Long live print mediamore

words it lets publishers of premium content (read: traditional magazine and newspaper companies) decide in real time...

We’re Big Fans of Agencies…more

…Which is Why We’re in New York | Even though we are headquartered in the heart of Silicon Valley, we are making our...

Tired of Getting Burned Out? Yeah. Us too. | ANidea – powered by the m...more

It appears that you are using an out dated web browser Internet Explorer 6. While you may still visit this website we...

Consumers Demand Brand Interactionmore

Brand interaction with consumers via new media has gone from a nice-to-have to a need-to-have over the years, a...

NCR Acquires NetKeymore

NCR Corporation, has announced that it has purchased the assets of Netkey, Inc., a market-leading provider of kiosk and...

Digitas Taps Razorfish's Kinsella As New North American CEOmore

With the ink barely dry on its Oct. 14th acquisition of Razorfish from Microsoft, Publicis has already begun to...

Social Media Marketing is hot in Shanghaimore

With over 80 people in the room, representing industries from tourism to trade we had a group that was eager to learn...

OVAB Digital Media Summit: Focus on Digital Out-of-Homemore

NEW YORK, NY— “You are doomed,” said Bob Garfield, Editor-at-Large for Advertising Age and author of the new book “The...

Honda's 'Social Experiment' Nets 2 Million Facebook Friends - Advertis...more

DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of...

Bigger Banners, Richer Mediamore

According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost...

Why Email Marketing Is Most Popular Form Of Online Lead Generationmore

Right now, every dollar in a marketer's budget has to stretch even further and show even more ROI than ever before.

UPDATE: Amid Layoffs, Condé Nast Restructures Digital Sales Team - Sal...more

In the wake of all the layoffs happening at Condé Nast, the magazine publisher Thursday said it has restructured the...

Despite Signs Of Better Times, eMarketer Revises Forecast Downwardmore

Last spring, from eMarketer’s vantage point, the clouds were starting to lift with online ad spending, and the...

What The Rise Of Demand-Side Ad Networks Means For Publishersmore

Thorough discussion of demand-side ad networks and their implication for publishers/agencies

Post-Agency III: Naming Namesmore

It seems a fait accompli, the death of agencies. I’ve made the case for the collapse of this industry business model...

Topic Feed: Most active content in Digital Advertising

Top Sources: Digital Advertising

  • adage.com
  • adweek.com
  • MediaPost | Online Media News
  • MediaPost | Online Media News
  • imediaconnection.com
  • New York Times
  • techcrunch.com
  • BusinessWeek
  • ft.com
  • online.wsj.com

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Mgr: Digital Strategy Sales Operations Verizon Wireless | Basking Ridge, NJ
Posted: Nov 7
Manager of Digital Marketing Reckitt Benckiser | Parsippany, NJ
Posted: Jul 29
Sales Manager-Direct Mail Advertising Programs AT&T | Brentwood, TN
Posted: Oct 28
Head of Digital Communications & Advertising JPMorgan Chase | New York, NY
Posted: Sep 21

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