Advertisers and media-buying executives remain most upbeat about their prospects for buying online versus other media, but their optimism appears to be waning. That is among the conclusions of the most recent series of every-other-month "Advertiser Optimism Reports" being conducted by Advertiser Perceptions Inc.
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Reactions to Ad Execs Remain Upbeat On Online Ad Budgets, Display Looks Brighter Than Search
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