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DIGITAL ADVERTISING

This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 2,543 news and 793 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

Blogs

Recent blog posts on this topic.

Let a Thousand Ad Networks Bloommore

While there is truth to the "networks are dying" narrative, get ready for a whole new category of niche ad...

Blog: Quick Stat: US Entertainment Industry to Increase Online Ad Spen...more

The US entertainment industry will spend $1.26 billion in online advertising this year, accounting for 4% of total...

Why Amazon Is About to Become a Force in Online Advertisingmore

Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its...

Benefits of Cloud Powered Digital Signagemore

When it comes to public display devices there are some elements of cloud computing that make management of your digital...

Facebook Fan Engagement Is Less Than You Thinkmore

With everyone's obsession about collecting high number of Facebook Fans these stats remind me that high quality...

Internet Star Alignment ISA - Determine The Success Of Your Businessmore

Today, I was reminded how important Internet Star Alignment (ISA) is becoming for any business marketing and branding...

Top 10 Low Cost Press Release Websites For Car Dealersmore

Here are the top low cost or free press release publishing websites that car dealers can take advantage of for content...

Yahoo to Buy Premium Ad Network 5to1 for $28 Millionmore

L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media.

Automotive OEM Education Has Failed more

It's time for the auto industry to admit that their educational processes have failed to keep the dealer community up...

Blog: Quick Stat: Google to Grab 43.5% Share of US Online Ad Revenues ...more

With its stronghold on search advertising, Google still dominates the overall US online ad market. eMarketer estimates...

Why the 'Math Men' Will Set Online Advertising Freemore

There's no unringing a bell: math and technology are part of future of marketing.

Mobile Ad Vendors Ease Production Burdens With Self-Serve Toolsmore

Mobile ad networks and platforms seek ways to streamline ad production.

The Dangers Of Online Advertising's 'Math State'more

Once a creative pursuit, online ads are all about the dashboard, the trading desk, the mathematician who can quietly,...

Blog: eMarketer’s Top Picks, April 2011more

Along with our strong focus on social media, mobile, online advertising and demographics, retail ecommerce is a main...

Halogen Promises 'Social at Scale' With YouCast Mergermore

The ad network is merging with YouCast, a social media and ad technology firm.

The Death of Automotive SEO?more

In the past 60 days, OEM compliance inspections of dealer blogs, microsites, and press releases have significantly...

ValueClick Acquires Mobile Ad Network Greystripemore

Company hopes mobile expansion will attract branding dollars from its existing performance clients.

Marchex to Buy Jingle, Owner of 1-800-FREE411more

Deal creates expanded pay-per-call ad network with marquee partnerships.

Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubsmore

Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable.

Google Places Optimization (GPO) more

I recently conducted a 20 Group workshop on Digital Marketing Strategies and all the the dealers in the room had...

Opt-Out 'Error' Gets Ad Firm in FTC Hot Watermore

The commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs.

Blog: Stat of the Day: Advertising Online Surpassed Newspapers in 2010more

If you haven’t yet checked out the findings from the study released today by the Pew Research Center’s Project for...

Energize Your Email Auto Responders With Video Linksmore

All dealership sales professionals should have a positive, energetic, and well made video resume that they can link,...

Automotive Video SEO Best Practices Workshop in Orlandomore

At this year’s 2011 Digital Marketing Boot Camp in Orlando, progressive car dealers will learn proven techniques that...

Facebook Pages Just Got Easier for Brandsmore

Facebook just dramatically changed how Pages work. Here's our review of all the changes and a few new tricks we've...

Top Sources: Digital Advertising

  • MediaPost | Online Media News
  • techcrunch.com
  • adage.com
  • alleyinsider.com
  • BusinessWeek
  • sinotechblog.com.cn
  • ioninteractive.com
  • Advertising Age - DigitalNext
  • businessinsider.com
  • simpliflying.com

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