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DIGITAL ADVERTISING

This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 3,173 news and 870 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

Blogs

Recent blog posts on this topic.

Hiring in Digital? Look for an Expert in, Yes, Traditional Mediamore

Erika Weinstein When it comes to hiring, the digital-advertising industry is in dire need of a fresh start.

Article: Quebec Lags Canada in PC Usemore

Quebec makes up around a quarter of the population of Canada, but its residents aren't spending as much time with PCs...

Article: All Eyes on Native Advertising, Despite Uncertaintiesmore

Seeing digital advertising integrated into the content experience on social networks, news sites and streaming services...

Consumers Are Using Smartphones and Tablets to Manage Financesmore

A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their...

Article: UK Youth Think Digital First for Advertisingmore

Research shows a skew towards digital advertising among younger consumers in the UK. Over 40% of 14- to 17-year-olds...

Facebook’s Evolution: Becoming a “Mobile First” Platformmore

Facebook made definite moves toward putting mobile first at a recent conference – check out the changes and what they...

Article: Forbes Media Invests in Premium and Real-Time Buyingmore

Mark Howard, senior vice president of digital advertising strategy at Forbes Media, spoke with eMarketer about where...

5 Quick Tweaks to Optimize Email for Mobilemore

Not ready to fully commit to a responsive email marketing design? We’ve got you covered: here are 5 easy tweaks for...

How has Social Media Changed Customer Servicemore

Are We Regionally Relatable? International Campaign Considerations: Pa...more

Once your international direct marketing campaign foundations are established, it’s time to look at country-specific...

5 Reasons to Advertise on Mobilemore

As mobile users increase, so do opportunities for conversions. Our 5 reasons to advertise on mobile will convince you...

Mobile Ad Networks Begin Taking a Back Seat to Publishersmore

Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who...

The World of Digital Marketing: The Who's and How'smore

We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a...

Should Marketers Fear the Cookie Apocalypse?more

Marketers have until June to get over cookies, a digital advertising executive said earlier this week.

Cultivating Email Marketing Relevancymore

When your email marketing campaign becomes one-size-fits-all, it’s time to adapt your current strategy to promote...

Do Germans Google? International Campaign Considerationsmore

Before diving headfirst into setting up an international campaign, get a well-rounded perspective of your international...

Want More AdSense Income? Use Placement Targeting!more

Did you know that you can increase your AdSense income by letting advertisers know more about your business via...

Scientific Attribution Modeling: Grow Sales 20%+ [INFOGRAPHIC]more

Need help determining what's working and why it's working in your campaign? Check out scientific attribution - your...

Announcing New Chief Digital Officer, Chang Yumore

Overseeing digital practices across mobile and emerging platforms will be our new Chief Digital Officer, Chang Yu.

Marin Software Raises $105 Million in IPOmore

Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised...

Facebook’s New News Feed: What You Need to Knowmore

Facebook has unveiled major changes to its News Feed design. How does this affect your social media marketing? We give...

Mobile Website Design Face-Off: Delta vs. US Airwaysmore

With spring travel kicking up, we compare the mobile websites designs of 2 airlines for on-the-go passengers looking...

Facebook Acquires Atlas Advertising Suite From Microsoftmore

Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an...

It's Time to Move TV Ad Spending Dollars to Digitalmore

A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall...

The Real Costs of Cookie-Blockingmore

While privacy advocates applaud Mozilla's proposal to block cookies by default on the Firefox browser, it should be...

Top Sources: Digital Advertising

  • MediaPost | Online Media News
  • techcrunch.com
  • adage.com
  • alleyinsider.com
  • BusinessWeek
  • ProQuest: Marketing Advertising
  • sinotechblog.com.cn
  • ioninteractive.com
  • Advertising Age - DigitalNext
  • bkv.com

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Jobs in this Topic

Senior Product Manager, Advertising Solutions TripAdvisor LLC | Newton, MA
Posted: Apr 26
Advertising Sales Executive Valassis | Livonia, MI
Posted: May 15
Advertising Operations Manager Atlantic Media Company | Washington, DC
Posted: Apr 23
Chief Software Architect - Online Advertising Platforms Online Advertising Platform Solutions & Agency | Los Angeles, CA
Posted: May 28
Digital Advertising Operations Manager Hawthorne Search | Colorado Springs, CO
Posted: May 1

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