Display Can Rescue Your Mojo, Babe

Over the past year, display has been something like the long-in-the-stained-tooth Austin Powers when he lost his mojo. It’s just not sexy anymore. The business media has certainly dumped it in favor of the ingénue allure of mobile and social. For the record, display related ads accounted for $1.9 billion or 35 percent of total publisher-reported revenues during the second quarter of 2009 –...