Most Active Articles 2009-11-25T17:52:52.381-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:digital-advertising Catherine Holahan cholahan605 urn:com:businessweek:bx:article:2076144770881054553-c1759f71411cdbae234fbf5042cd08f8 2009-11-24T09:59:53.017-05:00

PRI Releases First North American Digital Signage Index CHICAGO, IL The Platt Retail Institute (PRI), in conjunction with the Chicago School of Professional Psychology, has released the first North American Digital Signage Index (NADSI).

PRI Releases First North American Digital Signage Index CHICAGO, IL The Platt Retail Institute (PRI), in conjunction with the Chicago School of Professional Psychology, has released the first North American Digital Signage Index (NADSI). http://www.digitalsignageuniverse.com/news_pri_112409.html Lionel Tepper ltepper437 0 0 0 0 urn:com:businessweek:bx:article:9269635359527297265-68f42745d4f476dd20b52bc2d5b0a349 2009-11-24T05:53:35.954-05:00

Intention Economy: Data + Meaning By Tim Leberecht - November 15, 2009 If you only see one slide show about the State of the Internet in 2009, "Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)" by David Gillespie, an...

Intention Economy: Data + Meaning By Tim Leberecht - November 15, 2009 If you only see one slide show about the State of the Internet in 2009, "Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)" by David Gillespie, an... http://designmind.frogdesign.com/blog/intention-economy-data-meaning.html Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:5802416033212022876-b2d7e5e0ffaea2d654f2833c61bcea8d 2009-11-22T13:20:16.484-05:00

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy.

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy. http://www.imediaconnection.com/content/25132.asp Tom Now tnow520 2 1 0 1 urn:com:businessweek:bx:article:1249343731486929988-bc6c6f27fe368de1e20c9e7004feb29b 2009-11-21T10:44:18.225-05:00

So, why don't more companies attempt to influence purchases with meaningful information and guidance? Clearly, the decisive content that's missing from most marketing communications is substantive "how-to" insight that aids people to select a product from all the other alternatives.

So, why don't more companies attempt to influence purchases with meaningful information and guidance? Clearly, the decisive content that's missing from most marketing communications is substantive "how-to" insight that aids people to select a product from all the other alternatives. http://dhdeans.blogspot.com/2009/11/buyer-influence-and-social-media.html David Deans ddeans756 3 3 0 0 urn:com:businessweek:bx:article:1024927148059710403-ee20a44f40bf10d12bff07017a9fc883 2009-11-21T04:18:45.119-05:00

The old adage "sex sells" still holds true, even in China. Just the form that this takes if different to the Western markets given the social and political nature of China.

The old adage "sex sells" still holds true, even in China. Just the form that this takes if different to the Western markets given the social and political nature of China. http://www.sinotechblog.com.cn/index.php/digital-marketing-inner-circle/56-opinion/470-sex-sellsor-does-it-in-china Dr Mathew McDougall (赵马修） mmcdougall902 0 0 0 0 urn:com:businessweek:bx:article:8578191971565419217-5a5b672a3b81d10823341a444306f689 2009-11-18T08:51:47.097-05:00

Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer audience segment that delivers ads. The targeting is based on an open data architecture that incorporates nearly any consumer data source -- customer or third-party from companies like Claritas--to build target segments based on a combination of behavioral, demographic, geographic and IP characteristics.

Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer audience segment that delivers ads. The targeting is based on an open data architecture that incorporates nearly any consumer data source -- customer or third-party from companies like Claritas--to build target segments based on a combination of behavioral, demographic, geographic and IP characteristics. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117570 Courtney Hurley churley331 4 4 0 0 urn:com:businessweek:bx:article:6402467328454514188-569b73a1fa23bcfde47a6f5702cee23e 2009-11-13T13:20:37.027-05:00

By Christopher Stern and Susan Decker Sept. 19 (Bloomberg) -- The U.S. Justice Department told a federal judge that an agreement between Google Inc. and groups of authors and publishers over digital copies of books may be too broad and raises...

By Christopher Stern and Susan Decker Sept. 19 (Bloomberg) -- The U.S. Justice Department told a federal judge that an agreement between Google Inc. and groups of authors and publishers over digital copies of books may be too broad and raises... http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a_zsREZ._gYo SEO Automative sautomative699 7 6 0 1 urn:com:businessweek:bx:article:15973756216135519619-3e7636a41b13849d14f4e2b07ca18542 2009-11-10T08:38:05.417-05:00

Google announced Monday that it will acquire AdMob, a mobile display ad technology provider, for $750 million in stock. The Mountain View, Calif. company says the deal improves on its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice.

Google announced Monday that it will acquire AdMob, a mobile display ad technology provider, for $750 million in stock. The Mountain View, Calif. company says the deal improves on its existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117051 Scott Miller smiller623 7 5 1 1 urn:com:businessweek:bx:article:8233629953561624554-a12cbfef6fd50207f6dfa60e6632323d 2009-11-11T12:45:40.009-05:00

General business strategy dictates that there are two ways a business responds to a dramatic downturn in consumer spending. They cut costs and/or discount heavily to drive traffic and lure beaten consumers out of their malaise. Both approaches are...

General business strategy dictates that there are two ways a business responds to a dramatic downturn in consumer spending. They cut costs and/or discount heavily to drive traffic and lure beaten consumers out of their malaise. Both approaches are... http://adage.com/cmostrategy/article?article_id=140421 Maria Breza mbreza054 17 17 0 0 urn:com:businessweek:bx:article:10145047323642163557-8e072b3fe866387c32a92b5b8da62457 2009-11-13T11:47:09.219-05:00

This week, the timeless debate over whether digital agencies are ready to take the lead role in brand stewardship has come to a frothy boil. The familiar comment flame war has erupted and the traditional flurry of blogging is already underway. Meanwhile the Twitter-sphere is sinking their teeth in like a frenzy of sharks at an all-you-can eat steak buffet. There’s blood in the water, people. Everyone to their posts! (Pun intended.)

This week, the timeless debate over whether digital agencies are ready to take the lead role in brand stewardship has come to a frothy boil. The familiar comment flame war has erupted and the traditional flurry of blogging is already underway. Meanwhile the Twitter-sphere is sinking their teeth in like a frenzy of sharks at an all-you-can eat steak buffet. There’s blood in the water, people. Everyone to their posts! (Pun intended.) http://anidea.com/strategy/what-exactly-is-a-digital-agency-anyway/ AgencyNet Interactive ainteractive565 4 4 0 0 urn:com:businessweek:bx:article:11265117559412650004-9dec6d7008e45b20c2ca516d24975638 2009-11-16T13:13:47.811-05:00

… and Tips for Tweaking Them! | In August we ran a post about getting your site listed in Google’s 10-pack. This post has been our number one read post to date, so I thought you might appreciate additional tips on tweaking your local business center...

… and Tips for Tweaking Them! | In August we ran a post about getting your site listed in Google’s 10-pack. This post has been our number one read post to date, so I thought you might appreciate additional tips on tweaking your local business center... http://www.yieldsoftware.com/2009/11/local-business-center-listings/ Derek Gordon dgordon605 2 2 0 0 urn:com:businessweek:bx:article:14510488615248803131-b02fc86f3a97549e3aafe93caa5ac201 2009-11-17T09:47:49.694-05:00

Outdoor LED display will tie merchandise offerings to the weather forecast and a series of 46-inch screen displays communicate product offerings

Outdoor LED display will tie merchandise offerings to the weather forecast and a series of 46-inch screen displays communicate product offerings http://www.digitalsignageuniverse.com/news_chute_111709.html Lionel Tepper ltepper437 0 0 0 0 urn:com:businessweek:bx:article:12160002621169832553-c0d0e08b9a6db878f7b8e552f7292fa4 2009-11-11T13:33:43.732-05:00

MSNBC's Web site streams a report from “Nightly News,” NBC's evening newscast. featuring the anchor Brian Williams. CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before...

MSNBC's Web site streams a report from “Nightly News,” NBC's evening newscast. featuring the anchor Brian Williams. CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before... http://www.nytimes.com/2009/11/11/business/media/11adco.html Gabriel Untal guntal468 11 11 0 0 urn:com:businessweek:bx:article:18278017268673193561-1e6afaf8dc639dfa6c6d11b34d8c7e77 2009-11-07T12:04:20.808-05:00

Business website owners who buy online advertising often get frustrated when most of their expensive traffic leaves as soon as it arrives… i.e, it “bounces.” Why does traffic from online advertising bounce? Think about it: you’ve done the same thing...

Business website owners who buy online advertising often get frustrated when most of their expensive traffic leaves as soon as it arrives… i.e, it “bounces.” Why does traffic from online advertising bounce? Think about it: you’ve done the same thing... http://www.advertiseineurope.com/b2b-marketplace/advertising/trouble Levente Szfarli lszfarli742 9 8 0 1 urn:com:businessweek:bx:article:5990572735534593191-3f233a23896830be19737251319fe936 2009-11-02T22:19:18.848-05:00

I like to think of myself as an aficionado of business disruption. After all, as a venture capitalist it is imperative to understand ways in which a smaller private company can gain the upper hand on a large incumbent. One of the most successful...

I like to think of myself as an aficionado of business disruption. After all, as a venture capitalist it is imperative to understand ways in which a smaller private company can gain the upper hand on a large incumbent. One of the most successful... http://abovethecrowd.com/2009/10/29/google-redefines-disruption-the-%E2%80%9Cless-than-free%E2%80%9D-business-model/ Gopal Pillai gpillai453 11 9 0 2 urn:com:businessweek:bx:article:6929366939085257638-52eda1b020887876694b764c05f69f9b 2009-10-07T16:35:48.663-04:00

Thorough discussion of demand-side ad networks and their implication for publishers/agencies

Thorough discussion of demand-side ad networks and their implication for publishers/agencies http://paidcontent.org/article/419-what-the-rise-of-demand-side-advertising-networks-means-for-publishers/ Cindy Zuck Pabst cpabst688 29 26 1 2 urn:com:businessweek:bx:article:2585688672013159689-fccd0a809f60c6f1d64de691d904f19a 2009-11-05T14:32:54.372-05:00

The nature of advertising and branding is changing. The dictionary definition of advertising, “the act or practice of calling public attention to one’s product, service, need, etc.” is starting to feel pretty quaint. In fact, even the term “advertising” is starting to feel off the mark.

The nature of advertising and branding is changing. The dictionary definition of advertising, “the act or practice of calling public attention to one’s product, service, need, etc.” is starting to feel pretty quaint. In fact, even the term “advertising” is starting to feel off the mark. http://anidea.com/strategy/charting-a-shift-from-communications-to-services/ AgencyNet Interactive ainteractive565 10 10 0 0 urn:com:businessweek:bx:article:11915213997494506800-dc32921ff613bc32affcd82eb07650bd 2009-11-12T22:06:13.070-05:00

A research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and researcher comScore will allow advertisers to know how in-game ads motivate gamers to visit Web sites, conduct brand-related search queries, and engage in...

A research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and researcher comScore will allow advertisers to know how in-game ads motivate gamers to visit Web sites, conduct brand-related search queries, and engage in... http://www.mytechboxonline.com/mtogame/ingame-ad-11.html Rakesh Raman rraman103 3 2 0 1 urn:com:businessweek:bx:article:7413151607284610753-c29994f814b75762e5aa7e054a92cc0a 2009-11-08T07:53:34.148-05:00

Luxury brands are increasingly turning to the web for promoting their wares as well as seeking out new audiences that would rather chat online and read the BBS's than turn to more tradition marketing forms such as newspapers and magazines.

Luxury brands are increasingly turning to the web for promoting their wares as well as seeking out new audiences that would rather chat online and read the BBS's than turn to more tradition marketing forms such as newspapers and magazines. http://www.sinotechblog.com.cn/index.php/consumer-strategies/40-social-media-marketing/456-the-changing-market-market-for-luxury-brands Dr Mathew McDougall (赵马修） mmcdougall902 3 2 1 0 urn:com:businessweek:bx:article:3083676720628539656-a5ddde829d3f84bace061da1a20f5ea0 2009-10-23T11:09:16.990-04:00

DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the "Social Experiment." Honda's 'Everybody...

DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the "Social Experiment." Honda's 'Everybody... http://adage.com/article?article_id=139855 Jenn LaRocco jlarocco496 20 18 1 1 urn:com:businessweek:bx:article:17829187050492542703-379681dc4f60bbe33fe1a32b3e7a56f8 2009-11-10T13:47:24.018-05:00

Is advertising dying? It's certainly fashionable to say so. Conventional wisdom holds that traditional media's grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing...

Is advertising dying? It's certainly fashionable to say so. Conventional wisdom holds that traditional media's grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing... http://adage.com/digitalnext/article?article_id=140388 Scott Miller smiller623 2 2 0 0 urn:com:businessweek:bx:article:3554971249065826352-1d96e3953e77bba0f6fa7861554eda0f 2009-11-11T18:32:50.768-05:00

Christie, a global leader in visual solutions for business, entertainment and industry, has introduced MicroTiles™ digital display technology, a unique solution that creates a virtually seamless digital canvas in almost any size or shape - and offers spectacular, crisp visuals at any distance.

Christie, a global leader in visual solutions for business, entertainment and industry, has introduced MicroTiles™ digital display technology, a unique solution that creates a virtually seamless digital canvas in almost any size or shape - and offers spectacular, crisp visuals at any distance. http://www.digitalsignageuniverse.com/news_christie_111209.html Lionel Tepper ltepper437 3 3 0 0 urn:com:businessweek:bx:article:9672776976394880832-8a7fbb29bb1934432e5ff9e4c44ce543 2009-03-31T10:45:16.350-04:00

In the Super Bowl commercial calling Hulu "an evil plot to destroy the world," 30 Rock star Alec Baldwin intones: "There's nothing you can do to stop it." He's right that viewers can't get enough of the joint venture from NBC Universal (GE) and News...

In the Super Bowl commercial calling Hulu "an evil plot to destroy the world," 30 Rock star Alec Baldwin intones: "There's nothing you can do to stop it." He's right that viewers can't get enough of the joint venture from NBC Universal (GE) and News... http://www.businessweek.com/technology/content/mar2009/tc20090330_571175.htm?campaign_id=yhoo Jenn LaRocco jlarocco496 251 244 4 3 urn:com:businessweek:bx:article:15771801749965200931-eda5452609a010d680f681107a104b41 2009-11-08T16:57:06.457-05:00

It's amazing, expert ezine advertisers still make these elementary mistakes... Now, that's bad news! What is the solution?

It's amazing, expert ezine advertisers still make these elementary mistakes... Now, that's bad news! What is the solution? http://www.advertiseineurope.com/b2b-marketplace/advertising/mistakes Levente Szfarli lszfarli742 1 0 0 1 urn:com:businessweek:bx:article:16591231090701327183-c3727ba272abc4deb2bbc0f8c12ddb90 2009-10-20T11:47:56.301-04:00

According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost performance. The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better.

According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost performance. The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better. http://www.emarketer.com/Article.aspx?R=1007339 Scott Miller smiller623 10 8 1 1