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DIGITAL ADVERTISING

This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 2,543 news and 793 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

News

Recent news on this topic.

Local Corporation's Expanded Display Network Reaches Record One Billio...more

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that its display network served...

IAB’s First-Ever Mobile Sports Savvy Index Has Patriots Edging out Gia...more

More Root for the Giants, But Patriot Fans’ Video and Social Media Habits on Smartphones & Tablets Power New...

Michael Perham Joins AdRevolution as Vice President Business Developme...more

AdRevolution, a leading provider of digital marketing software solutions, today announced the appointment of Michael...

comScore Reports December 2011 U.S. Mobile Subscriber Market Sharemore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens...

TagMan and Digital Fulcrum Join Forces to Optimize Performance of lega...more

TagMan (www.tagman.com), the global leader in tag management, announced today an exclusive strategic partnership with...

Interview: Frannie Danzinger, Director of Marketplace Development at B...more

Industry veteran Frannie Danzinger has recently joined Bizo (www.bizo.com), the world’s largest business audience...

Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue Sourcemore

With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new...

National Brands Failing to Capitalize on Growth of Local Digital Adver...more

Study reveals gap in brands’ perceptions of local digital advertising activity compared to reality of implementation;...

OpenX Appoints Eric Rosenthal as General Manager, Enterprisemore

OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, announced...

MediaMind Launches Global Publisher Unitmore

MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced...

Intertainment Media Inc. Closes Investment in Award Winning Advertisin...more

Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has...

American Family Insurance Deploys Cutting-Edge Mobile Ad Campaignmore

Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies...

mediaFORGE Challenges Foundations of Clicks & View-through Impress...more

mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns...

adMarketplace Posts 78% Revenue Increase in 4th Quartermore

Leading Search Syndication Network Boosted By Direct Advertiser Growth

New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 3...more

Total U.S. mobile & social media revenue – including consumer and business access, content, advertising and...

SodaHead Poll Reveals Public's Thoughts on the Facebook Timeline : Ad...more

With Facebook’s Timeline rolling out to all 800 million users, SodaHead.com, the web’s largest opinion based community,...

Interview: Russell Glass, Bizo's CEO, Discusses Business Audience Targ...more

Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development...

Merkle Named One of the Top Ten Agencies to Watch by Advertising Agemore

CRM Agency Named in Ad Age’s Annual A-List Issue

comScore Releases Report, "Next-Generation Strategies for Adverti...more

Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms

LiveRail Launches Advertiser-Focused Technology Platform to Deliver Ef...more

LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail...

Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthl...more

With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to...

Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains...more

“EarnMitchell Reichguted media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.

Global Consumer PR Experts Provide Insights on Social Media Trends in ...more

Partners from WORLDCOM PR Group’s Consumer Practice Group Point to Five Important Emerging Trends to Watch in New Report

Publicis Acquires Flip Media Digital Agencymore

Publicis Groupe has announced its acquisition of Flip Media, a leading digital agency network in the Middle East.

LiveIntent and Convertro Team Up to Provide Greater Intelligence in Em...more

Integration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s...

Top Sources: Digital Advertising

  • adage.com
  • adweek.com
  • MediaPost | Online Media News
  • imediaconnection.com
  • New York Times
  • BusinessWeek
  • paidcontent.org
  • adoperationsonline.com
  • screenmediadaily.com
  • ft.com

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