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DIGITAL ADVERTISING

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This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 2,789 news and 798 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

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HopStop Selects Mocean Mobile to Drive Geo-Targeted Advertisingmore

Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced the latest addition to their...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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Velti's Private Exchange Allows Premium Publishers to Have More Contro...more

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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The Luxury E-Commerce Dilemma in Chinamore

Luxury brand retailers face a dilemma in China: remain exclusive and aloof, or try to reach out to all the nation's new...

penn-olson.com. Added to topic by Joel Backaler on February 22, 2012
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comScore Appoints Judy Bahary as Senior Vice President of CPG Marketin...more

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that Judy Bahary has joined comScore...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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AOL Unveils Its First Tablet Focused Mobile Web Experience with AOL.co...more

AOL has unveiled a tablet-optimized version of AOL.com for iPad users. The new site, available by visiting aol.

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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Rubicon Project Announces Complete Real Time Trading Platform for Coms...more

New Platform Makes Everyone a Bidder: Ad Networks, DSPs and Self-Serve Buyers; New Innovations Include REVV Connect,...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 21, 2012
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New "Spectrum for Mobile" Advertising Offering by Twelvefold...more

Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 21, 2012
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comScore Releases January 2012 U.S. Search Engine Rankingsmore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 21, 2012
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IAB Releases Guidelines for the Conduct of Ad Verificationmore

The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.

adoperationsonline.com. Added to topic by Otilia Otlacan on February 20, 2012
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SES New York 2012 Featuring Latest Search Topics, Including Brand Prot...more

In its commitment to bring online marketing professionals the latest best practices in the search and social arena, SES...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 20, 2012
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comScore Releases the 2012 U.S. Digital Future in Focus Reportmore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 U.S. Digital Future in Focus...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 20, 2012
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BrightEdge SocialShare Report: Top 100 Brands’ Google+ Fan B...more

BrightEdge, the leading site, search and social management platform for global enterprises, today released its...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 17, 2012
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OpenX Announces First Full Quarter of Profitabilitymore

OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced it...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 17, 2012
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appMobi's New playMobi - An In-App Purchasing, Analytics and Social Ga...more

appMobi (www.appmobi.com) announced public beta availability of playMobi™, a cross-platform HTML5-based game...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 17, 2012
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comScore Launches Ad Metrix Service in Brazil to Provide Competitive I...more

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore Ad Metrix in...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 17, 2012
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TruSignal Unveils High Value Consumer Audience Targeting Segments on t...more

Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management,...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 16, 2012
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DATA: How important is online video for marketers in China?more

thechinaobserver.com. Added to topic by Joel Backaler on February 16, 2012
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New “Spectrum for Mobile” Advertising Offering by ...more

Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 16, 2012
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It's Fun Working in Ad Operations!more

If you have been online these past several days, it is nearly impossible that you missed the new meme depicting various...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 15, 2012
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[x+1] Once Again Named to the OnMedia Top 100 List of Private Companie...more

Leading digital marketing hub provider [x+1], www.xplusone.com, announced it has been chosen by AlwaysOn as an OnMedia...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 15, 2012
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mediaFORGE Selected by AlwaysOn as an OnMedia Top 100 Winnermore

mediaFORGE, the leading dynamic display media solution, today announced that it has been chosen by AlwaysOn as one of...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 15, 2012
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UK Agency Digital & Wise Partners with Web Optimization Provider S...more

SiteSpect, Inc., announced it has partnered with full-service agency Digital & Wise to provide SiteSpect’s...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 14, 2012
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comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spendin...more

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q4 2011 U.S. retail e-commerce...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 14, 2012
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Research and Markets: The Future of Social Media for Marketing Financi...more

Social media channels are changing the way in which consumers gather information, research products, and make...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 13, 2012
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SodaHead.com Introduces Suite of Market Research Products to Rapidly, ...more

SodaHead.com, the web’s leading organic market research engine, today announced the immediate availability of a...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 13, 2012
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Top Sources: Digital Advertising

  • adage.com
  • MediaPost | Online Media News
  • adweek.com
  • imediaconnection.com
  • New York Times
  • adoperationsonline.com
  • BusinessWeek
  • paidcontent.org
  • screenmediadaily.com
  • ft.com

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