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DIGITAL ADVERTISING

This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 2,789 news and 798 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

News

Recent news on this topic.

Knowing stores' subliminal tricks helps bargain huntersmore

sales. 'Consumers are less affected by interruptive marketing now,' says Daniel Stein, founder of Evolution Bureau, a...

AOL Ousts Chairman, Hires Google VP as Replacementmore

Randy Falco has been replaced as AOL chairman and CEO two years after taking the job with the mandate of turning the...

How CBS Sports Can Use March Madness Success to Grow - Advertising Agemore

CBS's March Madness on Demand, which allows users to watch every game of the NCAA men's basketball tournament on their...

Google to match ads with viewing habitsmore

Google is to start targeting its internet advertisements according to what people look...

Why BetaWave Has Madison Avenue's Attentionmore

Freeman saw GoFish (now Betawave) as a "tiara in the toilet" Timothy Archibald After a decade of...

27 Huge Publishers Join To Replace The Bannermore

27 publishers with a reach of about 109 million unique visitors per month -- that's 66% of the total U.S.

Portrait of an Advertising Agencymore

ten friends and receive a free burger in exchange was being heralded as an innovative step forward in digital...

Google to Offer Ads Based on Interestsmore

Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising...

For 'New York Times,' the digital future is nowmore

are devoting their time to researching new technologies that are five-to-ten years out, particularly at systems...

Microsoft Confirms Marketing Funnel Remains Relevantmore

A study by Microsoft's Atlas Institute attempts to define when and where consumers see ads online, and the effect the...

Making ad networks and exchanges work for everyonemore

Networks and exchanges should be advantageous to both buyers and sellers Process and guidelines are just one part of...

Are Banners Poised for a Creative Comeback more

Digital Advertising's Surprising Economics more

Return of Olympic Hero Liu Xiang Good News for China's Fans and Cokemore

Return of Olympic Hero Liu Xiang Good News for China's Fans and Coke Posted by: Frederik Balfour on March 09 Here’s...

Rising scepticism about online ad exchangesmore

ads, and who can afford that right now? I wonder if we are seeing a turning point for ad networks and ad exchanges,...

Twitter's not a Google killer. It's not a Facebook killer, either. - B...more

The future and what to do about it. What the Heck Is Twitter?It's not a Google killer, and it's not a Facebook killer.

Gawker Moves to Build Up Its Brandmore

The Internet-media company recently brought two of its Internet brands under the umbrella of its namesake Web site,...

Twitter: Tweet Ads Are on Their Way - Business Centermore

Thursday, March 05, 2009 8:54 AM PST Twitter is the fastest growing website and social-networking site, with all sorts...

The Changing Face Of Advertisingmore

As content takes new forms, advertising will be coming to you in ways you may never have imagined.

Conversion Rate Experts (CRE) interview at seobook.commore

So far they have grown our conversion rate by 124%, and have given me great insights into the thought process of...

Google CEO strikes somber note, looks ahead to 2010more

SAN FRANCISCO (MarketWatch) -- Google Inc. Chief Executive Eric Schmidt painted a grim portrait of the economic...

Leveraging Behavioral Targeting in a Bad Economymore

As the economy continues to pummel the magazine advertising market, triggering a double-digit decline in ad pages for...

Ad Operation Failures Dog Agencies, Crippling Client Campaignsmore

Ad operations is among the most dreary topics in digital marketing. That is, until you start hearing tales of campaigns...

Digital Shops Begin to Feel the Effects of the Economymore

In a broad recession, no part of advertising is safe from cutbacks

Online Advertising: Using Fewer Ads Can Boost Click-Through - Advertis...more

SmartMoney Finds Using Fewer Ads Can Boost Click-Through Users More Likely to Pay Attention When There Aren't So Many...

Top Sources: Digital Advertising

  • adage.com
  • MediaPost | Online Media News
  • adweek.com
  • imediaconnection.com
  • New York Times
  • adoperationsonline.com
  • BusinessWeek
  • paidcontent.org
  • screenmediadaily.com
  • ft.com

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Director, Production Design Brown-Forman Beverages | Louisville, KY
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Director of Marketing Biolite | Brooklyn, NY
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Posted: Apr 18

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