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DIGITAL ADVERTISING
This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.
Digital Advertising is part of Business Exchange, suggested by
Catherine Holahan.
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Recent news on this topic.
The Interactive Advertising Bureau (IAB) today announced the winners of the 2011 Sales & Service Excellence Awards.
Astral Out-of-Home has announced plans to include Near Field Communication (NFC) technology for its street furniture in...
As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their...
Web-enabled mobile devices are making it possible for people to have constant access to content regardless of time and...
According to ComScore’s 2012 US Digital Futures In Focus report, in 2011, the majority of all mobile phone owners...
It's not just Valentine's Day that'll be getting people in the mood as they travel through London next week, as...
London Fashion Week draws more than 5000 visitors from all over the world that include buyers, TV and radio crews,...
The Interactive Advertising Bureau (IAB) today released an update to “Video Player Ad-Serving Interface Definition”...
MediaMath, the leading digital media-buying platform and services company, today announced MediaMath Open, a partner...
, www.xplusone.com, the leader in digital marketing hub technology, announced it has hired Rick Landsman, a recognized...
Twelvefold Media, an emotive-based media company that helps brands target, reach and persuade engaged audiences, has...
140 Proof, the leading social ad platform for Twitter and Facebook, announced that it increased revenues by 700 percent...
Gannett Co., Inc. (NYSE: GCI) announced today Mary Murcko was named president of Sales. She will be responsible for...
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management...
SocialVibe, a digital advertising technology company, announced new milestones that further establish the company as...
140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that...
Swoop today announced the launch of its service, which seamlessly integrates relevant information about products and...
LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has...
PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full...
SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides...
With the addition of six new media companies – American Psychological Association, BNP Media, CQ Roll Call, Dennis...
Jumptap, the leader in targeted mobile advertising, today announced that its superior targeting abilities have...
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video...
Earlier announcements from Google AdSense officially confirmed two moves that have been expected by many AdSense...
Top Sources: Digital Advertising
- adage.com
- MediaPost | Online Media News
- adweek.com
- imediaconnection.com
- New York Times
- adoperationsonline.com
- BusinessWeek
- paidcontent.org
- screenmediadaily.com
- ft.com
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