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DIGITAL ADVERTISING

This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 2,789 news and 798 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

News

Recent news on this topic.

NBCUniversal's Peter Naylor Helms IAB Board of Directors as New Chairm...more

Succeeds Bob Carrigan of IDG Communications as Chairman Nine Newly Elected IAB Board Members Include Leaders from Slate...

IAB Names Winners of Annual Sales & Service Excellence Awardsmore

The Interactive Advertising Bureau (IAB) today announced the winners of the 2011 Sales & Service Excellence Awards.

Gauge Mobile to Integrate NFC on Astral Out-of-Home's Toronto and Mont...more

Astral Out-of-Home has announced plans to include Near Field Communication (NFC) technology for its street furniture in...

American & British Consumers Warn of Backlash Against Feared F...more

As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their...

Tapping Into Big Data With Near Field Communications (NFC), Identive, ...more

Web-enabled mobile devices are making it possible for people to have constant access to content regardless of time and...

Welcome to the World of Big Data—Connecting Mobile Behavior with Trans...more

According to ComScore’s 2012 US Digital Futures In Focus report, in 2011, the majority of all mobile phone owners...

Dove Launches Tweet-to-Screen Digital Out-of-Home Campaign, Invites Vi...more

It's not just Valentine's Day that'll be getting people in the mood as they travel through London next week, as...

Vogue's London Fashion Week Commentary Goes Outdoors Using Digital Sig...more

London Fashion Week draws more than 5000 visitors from all over the world that include buyers, TV and radio crews,...

IAB Opens Public Comment Period for Updated "Video Player Ad-Serv...more

The Interactive Advertising Bureau (IAB) today released an update to “Video Player Ad-Serving Interface Definition”...

MediaMath Launches MediaMath Open with More Than 100 Partnersmore

MediaMath, the leading digital media-buying platform and services company, today announced MediaMath Open, a partner...

Rick Landsman, Internet Advertising Pioneer and Inventor, Joins [x+1]more

, www.xplusone.com, the leader in digital marketing hub technology, announced it has hired Rick Landsman, a recognized...

Twelvefold Media Appoints Jenny Brodowsky as Vice President of Sales, ...more

Twelvefold Media, an emotive-based media company that helps brands target, reach and persuade engaged audiences, has...

140 Proof Reports Brands Doubled Down on Social Stream Ads in 2011more

140 Proof, the leading social ad platform for Twitter and Facebook, announced that it increased revenues by 700 percent...

Gannett Names Mary Murcko President of Salesmore

Gannett Co., Inc. (NYSE: GCI) announced today Mary Murcko was named president of Sales. She will be responsible for...

Local Corporation Releases In-Ad Polling Functionality for RAMP Rich M...more

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management...

SocialVibe Doubles Number of Engagement Ads Served in 2011more

SocialVibe, a digital advertising technology company, announced new milestones that further establish the company as...

140 Proof Launches In-App Social Video Adsmore

140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that...

Swoop Brings the Power of Search Discovery to Websites Everywheremore

Swoop today announced the launch of its service, which seamlessly integrates relevant information about products and...

LiveIntent Endorses Email Providers with LiveCertified Alliance Progra...more

LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has...

PubMatic Announces PubDirect, the First Private Marketplace to Enable ...more

PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full...

SAS Acquisition Brings Advanced Analytics to Digital Advertising Indus...more

SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides...

B2B Ad Network Now Exceeds 1,000 Web Properties from North America and...more

With the addition of six new media companies – American Psychological Association, BNP Media, CQ Roll Call, Dennis...

Jumptap Builds on Retail Ad Success with New Hyper-Local Capabilitiesmore

Jumptap, the leader in targeted mobile advertising, today announced that its superior targeting abilities have...

comScore Releases January 2012 U.S. Online Video Rankingsmore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video...

Google AdSense Retires AdSense for Domains, Shifts AdSense for Mobile ...more

Earlier announcements from Google AdSense officially confirmed two moves that have been expected by many AdSense...

Top Sources: Digital Advertising

  • adage.com
  • MediaPost | Online Media News
  • adweek.com
  • imediaconnection.com
  • New York Times
  • adoperationsonline.com
  • BusinessWeek
  • paidcontent.org
  • screenmediadaily.com
  • ft.com

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Director, Production Design Brown-Forman Beverages | Louisville, KY
Posted: May 12
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