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DIGITAL ADVERTISING

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This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 2,789 news and 798 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

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comScore Releases January 2012 U.S. Online Video Rankingsmore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 23, 2012
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Google AdSense Retires AdSense for Domains, Shifts AdSense for Mobile ...more

Earlier announcements from Google AdSense officially confirmed two moves that have been expected by many AdSense...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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Gannett Names Mary Murcko President of Salesmore

Gannett Co., Inc. (NYSE: GCI) announced today Mary Murcko was named president of Sales. She will be responsible for...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 27, 2012
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Local Corporation Releases In-Ad Polling Functionality for RAMP Rich M...more

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 27, 2012
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SocialVibe Doubles Number of Engagement Ads Served in 2011more

SocialVibe, a digital advertising technology company, announced new milestones that further establish the company as...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 27, 2012
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140 Proof Launches In-App Social Video Adsmore

140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 27, 2012
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Rubicon Project Announces Complete Real Time Trading Platform for Coms...more

New Platform Makes Everyone a Bidder: Ad Networks, DSPs and Self-Serve Buyers; New Innovations Include REVV Connect,...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 21, 2012
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Merkle Named One of the Top Ten Agencies to Watch by Advertising Agemore

CRM Agency Named in Ad Age’s Annual A-List Issue

adoperationsonline.com. Added to topic by Otilia Otlacan on February 6, 2012
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DSE 2012 New Digital Out-of-Home Networks Track Focuses on Advertisingmore

Digital Signage Expo (DSE) will present an all new four-part DOOH Networks Seminar Program that will focus on issues...

screenmediadaily.com. Added to topic by Lionel Tepper on January 6, 2012
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LiveIntent Endorses Email Providers with LiveCertified Alliance Progra...more

LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 24, 2012
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the Rubicon Project Hires Brian Barnum as COO and CFOmore

the Rubicon Project, the online advertising technology company, today welcomes Brian Barnum to the team as Chief...

adoperationsonline.com. Added to topic by Otilia Otlacan on January 16, 2012
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The Huge Disparity In Online Ad Rates more

Web CPMs should be based on the market supply and demand. This is especially true with sites that receive spikes in...

MediaPost | Online Media News. Added to topic by Gabriel Untal on March 23, 2009
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PubMatic Announces PubDirect, the First Private Marketplace to Enable ...more

PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 23, 2012
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SAS Acquisition Brings Advanced Analytics to Digital Advertising Indus...more

SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 23, 2012
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B2B Ad Network Now Exceeds 1,000 Web Properties from North America and...more

With the addition of six new media companies – American Psychological Association, BNP Media, CQ Roll Call, Dennis...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 23, 2012
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BrightEdge SocialShare Report: Top 100 Brands’ Google+ Fan B...more

BrightEdge, the leading site, search and social management platform for global enterprises, today released its...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 17, 2012
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appMobi's New playMobi - An In-App Purchasing, Analytics and Social Ga...more

appMobi (www.appmobi.com) announced public beta availability of playMobi™, a cross-platform HTML5-based game...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 17, 2012
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HopStop Selects Mocean Mobile to Drive Geo-Targeted Advertisingmore

Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced the latest addition to their...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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The Luxury E-Commerce Dilemma in Chinamore

Luxury brand retailers face a dilemma in China: remain exclusive and aloof, or try to reach out to all the nation's new...

penn-olson.com. Added to topic by Joel Backaler on February 22, 2012
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Velti's Private Exchange Allows Premium Publishers to Have More Contro...more

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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AOL Unveils Its First Tablet Focused Mobile Web Experience with AOL.co...more

AOL has unveiled a tablet-optimized version of AOL.com for iPad users. The new site, available by visiting aol.

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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comScore Appoints Judy Bahary as Senior Vice President of CPG Marketin...more

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that Judy Bahary has joined comScore...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 22, 2012
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IAB Names Millennial Media CEO Paul Palmieri to Board of Directorsmore

Addition of First Mobile Ad Executive Expands IAB Board Focus into The Mobile Advertising Ecosystem

adoperationsonline.com. Added to topic by Otilia Otlacan on January 9, 2012
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New "Spectrum for Mobile" Advertising Offering by Twelvefold...more

Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade...

adoperationsonline.com. Added to topic by Otilia Otlacan on February 21, 2012
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Almo Professional A/V Offers Edge Blending Webinarmore

Almo Professional A/V, the nation's fastest growing audiovisual distributor, is starting 2012 strong with the first AV...

screenmediadaily.com. Added to topic by Lionel Tepper on January 11, 2012
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Topic Feed: Most active content in Digital Advertising

Top Sources: Digital Advertising

  • adage.com
  • MediaPost | Online Media News
  • adweek.com
  • MediaPost | Online Media News
  • imediaconnection.com
  • New York Times
  • techcrunch.com
  • adoperationsonline.com
  • BusinessWeek
  • paidcontent.org

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