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DIGITAL ADVERTISING
This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.
Digital Advertising is part of Business Exchange, suggested by
Catherine Holahan.
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Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from
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Joost N.V., the online video service launched by the founders of Skype Technologies, on Tuesday said it would reinvent...
In many ways, Web 2.0 -- or whatever you want to call it -- has been a quest for a revolutionary idea in display...
The double-digit sales of smartphones and notebooks during the worst economic downturn in half a century are more...
LONDON/CANNES: Sir Martin Sorrell, chief executive of WPP Group, the marketing services conglomerate, has pointed to a...
The great ad network shakeout hasn’t happened, and the Web publisher revolution of 2009 appears to be on hold.
How is it that in spite of the incredible scientific and technological boom since John Wanamaker's time -- penicillin,...
The big question we get a lot is, “What makes a great landing page?”. Actually the big question often comes in the form...
Harvard, Boston, 26 June 2009. More details of the IAB/ Harvard study, a groundbreaking assessment of the impact of the...
Harvard, Boston, 26 June 2009. More details of the IAB/ Harvard study, a groundbreaking assessment of the impact of the...
The debate on whether to use ad networks continues to occupy agenda slots at industry conferences. This feud of sorts...
Handshakes can say a lot about someone. People with confident, strong handshakes are viewed as trustworthy and engaging.
IF a marketer asked people to hand over a list of all their friends so it could show them ads, few would comply.
LIVE: Yahoo CEO Carol Bartz's First Annual Meeting Posted by: Rob Hof on June 25 I’ll be liveblogging the Yahoo annual...
Where do new ideas come from? This film is about design strategists and how they identify the right ideas.
Things are looking up at Yahoo! (Nasdaq: YHOO) these days. The stock is trading 64% higher than when it fell into the...
Google is moving into the mobile ad market with AdSesne for mobile apps. Over the past few months, Google has been...
Lawmakers are prepping legislation about online privacy and trade groups are tightening self-regulatory standards.
Google plans to unveil AdSense for Mobile Applications Wednesday. The tool allows companies that develop applications...
Web publishers must do a better job of serving brand advertisers and that includes reducing the amount of inventory...
Here are the indicators that reveal when it’s time for a landing page management solution.
June 22 (Bloomberg) -- Facebook Inc. said the number of customers using its automated online-advertising system more...
) should report 2Q09 earnings sometime in the second week of July, and although I would not aggressively chase the...
Much has been said about Bing getting a bump in search and impression usage since its launch. But Efficient Frontier...
Targeting TV program marketers, rich media provider PointRoll has teamed up with Tribune Media Services to launch a new...
Top Sources: Digital Advertising
- adage.com
- MediaPost | Online Media News
- adweek.com
- MediaPost | Online Media News
- imediaconnection.com
- New York Times
- techcrunch.com
- adoperationsonline.com
- BusinessWeek
- paidcontent.org
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