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DIGITAL ADVERTISING

This topic looks at the latest news in the world of digital advertising. How much is a click really worth? What's going on with video ads? And how does Google make all its money.

Digital Advertising is part of Business Exchange, suggested by Catherine Holahan. This topic contains 2,789 news and 798 blog items. Read updated news, blogs, and resources about Digital Advertising. Find user-submitted articles and reactions on Digital Advertising from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Gauge Mobile to Integrate NFC on Astral Out-of-Home's Toronto and Mont...more

Astral Out-of-Home has announced plans to include Near Field Communication (NFC) technology for its street furniture in...

DoubleVerify Powers Brand Safety Targeting at Scale for Advertisers in...more

DoubleVerify, the pioneer and worldwide leader in online media verification and real-timedecisioning, today announced...

AOL’S Portrait and Pushdown Premium Ad Formats Named Officia...more

AOL Inc. announced that the Interactive Advertising Bureau's (IAB) Portrait and Pushdown display advertising formats,...

Adobe Technology Powering Massive Growth in Digital Publishingmore

At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) announced that more than 16 million digital...

Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthl...more

With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to...

Twelvefold Media Appoints Jenny Brodowsky as Vice President of Sales, ...more

Twelvefold Media, an emotive-based media company that helps brands target, reach and persuade engaged audiences, has...

TagMan and Digital Fulcrum Join Forces to Optimize Performance of lega...more

TagMan (www.tagman.com), the global leader in tag management, announced today an exclusive strategic partnership with...

140 Proof Reports Brands Doubled Down on Social Stream Ads in 2011more

140 Proof, the leading social ad platform for Twitter and Facebook, announced that it increased revenues by 700 percent...

Jun Group Puts Value on Earned Media, Study Finds Average Social Video...more

“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video...

Interview: Swoop CEO Ron Elwell Introduces Swoop’s Ad Platfo...more

Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products...

Adobe Announces Integrated Video Publishing, Advertising and Analytics...more

At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (NASDAQ:ADBE) today unveiled...

IAB Releases New Standard Ad Unit Portfoliomore

Since their introduction in 1996 and most recent update in 2003, the IAB Standard Ad Units helped to create the modern,...

Fifth IAB Annual Leadership Draws Digital Industry Luminariesmore

With the largest attendance yet, this year’s Interactive Advertising Bureau (IAB) Annual Leadership Meeting is filled...

comScore Releases January 2012 U.S. Search Engine Rankingsmore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch...

NBCUniversal's Peter Naylor Helms IAB Board of Directors as New Chairm...more

Succeeds Bob Carrigan of IDG Communications as Chairman Nine Newly Elected IAB Board Members Include Leaders from Slate...

IAB Names Winners of Annual Sales & Service Excellence Awardsmore

The Interactive Advertising Bureau (IAB) today announced the winners of the 2011 Sales & Service Excellence Awards.

It's Fun Working in Ad Operations!more

If you have been online these past several days, it is nearly impossible that you missed the new meme depicting various...

Swoop Brings the Power of Search Discovery to Websites Everywheremore

Swoop today announced the launch of its service, which seamlessly integrates relevant information about products and...

American & British Consumers Warn of Backlash Against Feared F...more

As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their...

Welcome to the World of Big Data—Connecting Mobile Behavior with Trans...more

According to ComScore’s 2012 US Digital Futures In Focus report, in 2011, the majority of all mobile phone owners...

Vogue's London Fashion Week Commentary Goes Outdoors Using Digital Sig...more

London Fashion Week draws more than 5000 visitors from all over the world that include buyers, TV and radio crews,...

Jumptap Builds on Retail Ad Success with New Hyper-Local Capabilitiesmore

Jumptap, the leader in targeted mobile advertising, today announced that its superior targeting abilities have...

MediaMath Launches MediaMath Open with More Than 100 Partnersmore

MediaMath, the leading digital media-buying platform and services company, today announced MediaMath Open, a partner...

IAB Opens Public Comment Period for Updated "Video Player Ad-Serv...more

The Interactive Advertising Bureau (IAB) today released an update to “Video Player Ad-Serving Interface Definition”...

Rick Landsman, Internet Advertising Pioneer and Inventor, Joins [x+1]more

, www.xplusone.com, the leader in digital marketing hub technology, announced it has hired Rick Landsman, a recognized...

Topic Feed: Most active content in Digital Advertising

Top Sources: Digital Advertising

  • adage.com
  • MediaPost | Online Media News
  • adweek.com
  • MediaPost | Online Media News
  • imediaconnection.com
  • New York Times
  • techcrunch.com
  • adoperationsonline.com
  • BusinessWeek
  • paidcontent.org

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Director, Production Design Brown-Forman Beverages | Louisville, KY
Posted: May 12
Director of Marketing Biolite | Brooklyn, NY
Posted: May 10
Advertising Operations Analyst Webfinance | Fairfax, VA
Posted: May 2
Software Engineer, Advertising Lycos | Massachusetts
Posted: May 25
VP, Marketing-Video Advertising Technology Leader In Interactive Video Advertising Techno | New York, NY
Posted: Apr 18

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