The Peep Show Returns to New York's Times Square Using Interactive Digital Signage (Digital Signage Universe)

The Daffy's campaign wanted to show consumers what an 80% off discount really looks like. To demonstrate it they combined vivacious, scantily clad models with interactive digital signage. Pedestrians start the Peep Show by placing the palm of their hand on a motion sensor connected to the street-level window display. The current rises and then the fun begins. The models show us what they look...