Time Spent Is The Right Metric To Measure Engagement

The fact is that we have many, many different metrics we can evaluate to determine success -- but when you break them all down, time spent across the entire campaign is the only one that truly covers all bases. Click rate is not the right metric and it hasn't been for quite some time. Interaction rates are good, but they can be gamed by the creative and influenced using trickery. Conversion rates...